We caught up with Mahesh Murthy of Pinstorm at the Digital Media Conclave. He shared his views on the digital space in India and his take on Online Branding & ROI. He further shared his thoughts...

Rajshri Media, the web, mobile studio and digital entertainment arm of Rajshri Group, has signed multi-film content licensing deal with Eros International , the leading integrated studio within the Indian...

The online medium is very well known among marketers as a lead generation tool which is effective and thats where the pay for performance mechanism for campaigns be it search or even banner driven is always...

Sunsilkgangofgirls is possibly the oldest brand site to be existing in the Indian digital space. Also in its own way it kind of initiated the web 2.0 brand site revolution and was a sort of case study...

Yesterday was Bosses Day! Which like other special days like mothers day, fathers day, friendships day etc meant that you needed to communicate more and be nice to your boss! Leveraging this day and the...

We had written about zapak tie up with maxim and how zapak was turning into a portal with everything from games, email and video content being available on the site. Now it seems there is clear intent...

Well the large corporate brands are starting to acknowledge both the power of Internet and the power of UGC (User generated Content) and Videos or the most often used buzzword web 2.0. So here a list dow...

Exchange4media: Quasar Media has won the interactive advertising duties for online movie rental service, Seventymm.com. Quasar Media will work on the entire online advertising initiative for seventymm.com...

India’s leading online travel company Makemytrip.com has roped in Nurun inc to redefine its online brand. Nurun Inc is a subsidiary of Quebecor Media Inc. a global company which strategizes executes,...

If you really want to compare the status of Online Advertising in India vs that in the US the following observation done exclusively by WATblog really gives you an idea how far away we are from...