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Rajshri Media, the web, mobile studio and digital entertainment arm of Rajshri Group, has signed multi-film content licensing deal with Eros International , the leading integrated studio within the Indian media & entertainment sector.

What makes me wonder, though, is the fact that with so much of TV content gradually shifting online, emergence of WiMAX in the country and also IPTV making its foray, slowly but surely, how long more till we have two different viewing devices at home, one for television content and another for computing pleasures?

The online medium is very well known among marketers as a lead generation tool which is effective and thats where the pay for performance mechanism for campaigns be it search or even banner driven is always been demanded by clients. But I have always been a believer that branding can be achieved through the online [...]

Sunsilkgangofgirls is possibly the oldest brand site to be existing in the Indian digital space. Also in its own way it kind of initiated the web 2.0 brand site revolution and was a sort of case study to a lot of advertisers. We have questioned the impact of such a heavy offline marketing on a [...]

Yesterday was Bosses Day! Which like other special days like mothers day, fathers day, friendships day etc meant that you needed to communicate more and be nice to your boss! Leveraging this day and the possibilities associated with it Tribal DDB has launched an interesting viral campaign at www.bossmeter.net for its client Timesjobs.com!
Even earlier we have admired [...]

We had written about zapak tie up with maxim and how zapak was turning into a portal with everything from games, email and video content being available on the site. Now it seems there is clear intent from zapak to get the youth hooked on to its mail services by partnering with Indias largest college festival [...]

Well the large corporate brands are starting to acknowledge both the power of Internet and the power of UGC (User generated Content) and Videos or the most often used buzzword web 2.0. So here a list dow of the number of brands using the web and setting up interactive web 2.0ish portals and are using [...]

Exchange4media: Quasar Media has won the interactive advertising duties for online movie rental service, Seventymm.com. Quasar Media will work on the entire online advertising initiative for seventymm.com whose target audience are young earning couples in Bangalore and Delhi. Founded by Raghav Kher a former Microsoft manager who founded Imandi.com, a heavily-funded Internet startup which morphed [...]

India’s leading online travel company Makemytrip.com has roped in Nurun inc to redefine its online brand. Nurun Inc is a subsidiary of Quebecor Media Inc. a global company which strategizes executes, and measures interactive programs that use new technologies.
According to a press release experts at Nurun said that the new look and feel of the [...]

If you really want to compare the status of Online Advertising in India vs that in the US the following observation done exclusively by WATblog really gives you an idea how far away we are from both Internet being a mass medium and Online Advertising being a serious factor in overall advertising in India. So while selecting a brand [...]