Google Adsense Gets A New Interface

by | posted: November 12, 2010
Do you rely on online ads for the revenue stream that gets your favorite website or blog up and running? If so, have you ever come across a situation, where you completely got lost and could not find any...
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Rich Media and Video Ads Come To India Through Dynamic Video, Networkplay

by | posted: October 26, 2010
These days, everything a person needs can be found online. Advertisers have understood the importance of digital advertising and are capitalizing on this online availability of  anything from news to...
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Facebook App Developers Zynga Sued – Farmville Has 9 Lakh Indian Users

by | posted: October 21, 2010
Zynga, the leading game developers for Facebook with Farmville and Mafia Wars amongst many others, have been sued for sending out personal information of 218 million users of its applications. Facebook’s...
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YouTube Launches Leanback On The Eve Of Google TV Launch

by | posted: October 18, 2010
Google is set to bring internet to your television through Google TV. We had earlier reported that Sony was going to launch Google TV on Oct 12th and later on, we told you that Logitech may beat Sony to...
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Google Becomes Fortune-Teller, Predicts Display Advertising’s Future

by | posted: October 4, 2010
Online advertising has for a long time now been one of the major sources of revenue for several firms and organizations that run their businesses solely online. The future of display advertising seems...
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Paid vs Free Business Models In The Digital Space: Which Is Better?

by | posted: August 3, 2010
Is this really even a debate? We all know how much us Indians love free things. But when it comes to monetizing through digital medium, which strategy will reign? Paid will obviously get money but then...
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Social Networks Adversely Impacting Online Ad Prices : ComScore Study

by | posted: July 15, 2010
The recent ComScore study has opened a can of worms for online advertising, in general, as it details the causes for declining online ad prices. ComScore study says the increasing ad inventory of social...
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‘Small Pie.. Many Takers’ – The Problem Of Retention In Digital Media Space

by | posted: May 25, 2010
Digital media is a small industry. After 3 years of continuous blogging on various aspects of online media, marketing, TRAI telecom and other issues we still do get only a few thousand visitors per day....
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Creativity & Innovation In Banner Advertising Is Still Alive – Review

by | posted: April 13, 2010
Just when I think that something is dead it surprises me with a new way which is creative and comes back to life. Offlate Ive felt that banner advertising is dead. But I guess after today I would say creative...
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What’s The Value Of A Click? – Does It Depend On Its Source?

by | posted: February 17, 2010
Recently at a marketing event I had posed this question to Mahesh Murthy CEO of Pinstorm. I asked him whether the value of a click from Twitter is the same as the value of a click from SEM/Google Ads....
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Breaking Path Online: Telegraph Looks Beyond Traffic Numbers

by | posted: February 4, 2010
Evolving sustainable business models in the digital space is a point that pricks a lot of media companies, especially news and content driven web publishers. News websites have been in the news for all...
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A Look Into the Future of Display Advertising

by | posted: January 27, 2010
The story of display advertising is close to my heart. I think I have shared some bits on this before here at WAT, but a decade back all I really wanted to do was make a banner, put it up on my own website...
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iVdopia Launches Talk2Me – Interactive Ad platform for iPhone apps

by | posted: January 18, 2010
Vdopia, online video ad network which received funding of $4 million last year seems to be gung-ho on potential of its iPhone advertising network- iVdopia. It has recently announced the launch of Talk2Me...
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Web Layout and Design: The Way Forward

by | posted: December 3, 2009
Should I put a disclaimer first that I am no expert in this field with no credo or experience. However I do have a passion for design, and believe that a visual decoration is as important as the research...
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How To Effectively Advertise On YouTube: Google Chrome Shows You How

by | posted: November 27, 2009
The video that I saw nearly has around 300,000 views, and it is being advertised with large banner ad by Google on YouTube. So I am presuming this is new and that not many have seen it already, pardon...
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Quasar and Contests2Win Launch New Digital Agencies – One Too Many?

by | posted: November 12, 2009
Interactive agency Quasar has launched a new digital agency, fittingly called Blazar (a Blazar is a compact Quasar). According to Manish Vij (Co founder of Quasar) ”Blazar will have creative, media...
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