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War Of Search Giants: Bing Beats Yahoo To Snag Second Place

by | posted: January 16, 2012
In the war of search engines comScore has revealed that Microsoft’s Bing has just surpassed Yahoo! Search. Bing & other MS sites fielded 2.75 Billion search requests as against Yahoo’s 2.65 Billion....
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Komli Media Launches ATOM: India’s First RTB Enabled Ad Platform

by | posted: December 16, 2011
Komli Media is one of the leading media technology platforms in Asia Pacific and they have launched India’s first Real Time Bidding (RTB) enabled online Ad platform which they are calling ‘ATOM’. ATOM...
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Unilever Merges Digital With TV To Reach Out To Masses In Asia

by | posted: November 2, 2011
Unilever, multinational FMCG behemoth is increasingly using digital channels along with mainline TV campaigns to make an integrated approach towards consumers in Asia. Speaking to the Asia Media Journal,...
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Niche Social Networking Bridges Demographics and Advertisers

by | posted: August 14, 2011
We feel the need to belong, to form a part of a group who make us feel wanted, and loved and understood. And what better place to do that than the Internet? We’re not suggesting you stop going out more...
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Lunch Hour Is The Peak Time For Internet Usage:IMRB

by | posted: June 9, 2011
What do you do during the lunch hours at the office besides having lunch? Perhaps connect with some friends or read some interesting stuff. And what’s the best medium you opt for? It’s Internet. How...
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Google Forecasts Growth In Online Display Advertising

by | posted: May 24, 2011
Neal Mohan, the Vice President for Display ad products at Google predicted that there will be a huge surge in the display advertising market in the near future. Mohan is speculating that spending time...
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Komli Media Ties Up With Efficient Frontier For Search Marketing

by | posted: May 5, 2011
Komli Media, which runs an online ad network and an online audience or traffic measurement tool Vizisense, has tied up with the US-based Digital Marketing Solution Provider named Efficient Frontier, to...
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Online Advertising Will Be Worth 993 Crores This Financial Year

by | posted: December 17, 2010
The Internet and Mobile Association of India (IAMAI), in a recent survey, predicts the growth of the online display and text advertising industry at 23% from Rs. 785 crores in 2009-2010 to Rs. 993 crores...
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Google Adsense Gets A New Interface

by | posted: November 12, 2010
Do you rely on online ads for the revenue stream that gets your favorite website or blog up and running? If so, have you ever come across a situation, where you completely got lost and could not find any...
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Rich Media and Video Ads Come To India Through Dynamic Video, Networkplay

by | posted: October 26, 2010
These days, everything a person needs can be found online. Advertisers have understood the importance of digital advertising and are capitalizing on this online availability of  anything from news to...
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Facebook App Developers Zynga Sued – Farmville Has 9 Lakh Indian Users

by | posted: October 21, 2010
Zynga, the leading game developers for Facebook with Farmville and Mafia Wars amongst many others, have been sued for sending out personal information of 218 million users of its applications. Facebook’s...
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YouTube Launches Leanback On The Eve Of Google TV Launch

by | posted: October 18, 2010
Google is set to bring internet to your television through Google TV. We had earlier reported that Sony was going to launch Google TV on Oct 12th and later on, we told you that Logitech may beat Sony to...
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Google Becomes Fortune-Teller, Predicts Display Advertising’s Future

by | posted: October 4, 2010
Online advertising has for a long time now been one of the major sources of revenue for several firms and organizations that run their businesses solely online. The future of display advertising seems...
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Paid vs Free Business Models In The Digital Space: Which Is Better?

by | posted: August 3, 2010
Is this really even a debate? We all know how much us Indians love free things. But when it comes to monetizing through digital medium, which strategy will reign? Paid will obviously get money but then...
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Social Networks Adversely Impacting Online Ad Prices : ComScore Study

by | posted: July 15, 2010
The recent ComScore study has opened a can of worms for online advertising, in general, as it details the causes for declining online ad prices. ComScore study says the increasing ad inventory of social...
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‘Small Pie.. Many Takers’ – The Problem Of Retention In Digital Media Space

by | posted: May 25, 2010
Digital media is a small industry. After 3 years of continuous blogging on various aspects of online media, marketing, TRAI telecom and other issues we still do get only a few thousand visitors per day....
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