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A report by Zenith Optimedia forecasts the future spends in Online advertising and its growth around the world. A look at the report and it justifies the increased interest that India as a market is seeing as far as many advertising players launching digital arms in India is concerned.
 
Here is a global growth chart on [...]

Bates Asia the advertising agency which was recently in the news for winning the Virgin Mobile account. Now it seems Bates has decided to join the digital media space by announcing a digital agency 1010.
What is 1010 and What will it do?
On the company’s new initiative, Vijay Singh, managing said, “Our offering of an integrated [...]

ZenithOptimedia (A media agency) have came up with an advertising expenditure forecast…
Well I’m not the greatest in number crunching – but let me try to make some sense out of some of the figures it contains pertaining to Online Advertising in India….
Internet Advertising Market in India in 2006 = Rs 210 crores
Internet Advertising Market in [...]