You are browsing the archives of Online advertising in India.

WATBlog recently wrote about Yahoo buying stake in Tyroo. We spoke to Harish Bahl, Founder and CEO of Smile Interactive Technologies group, the umbrella under which Tyroo exists. Here are his thoughts on the deal, Its benefits and Tyroo’s future.
Q)What Initiated the deal? What benefits will Tyroo and Yahoo gain out of this deal.?There was [...]

With Online Advertising eating the larger pie in online revenue for most companies, here is an Interview with Komli’s Business Head - Akshay Garg on Online Advertising. He replies candidly to the Indian Online advertising, its evolution, use of social media for advertising and future of online advertising.
Q1) what is your take on Indian Online [...]