Jivox Partners With Jagran To Monetize Video Inventory

by | posted: March 4, 2011
Jivox an online video ads company has tied up with Jagran to deliver online ads on its various web properties. As per the deal Jivox shall monetize inventory of Jagran properties like Videos.Jagran.com...
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Komli Acquires Postclick – Aims To Dominate APAC Region

by | posted: June 11, 2010
Komli Media an ad network in India (which also runs online media measurement portal Vizisense) announced acquisition of PostClick an Australian website representation firm. This makes Komli the leading...
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Komli Media Launches Pre-Roll Video Ads – Do Pre Roll Ads Irritate You?

by | posted: May 21, 2010
Komli Media launches video pre-roll offering for brand advertisers.  Komli had previously launched an in-banner video ad format, but with the launch of video pre-roll, Komli is now targeting the fast...
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Creativity & Innovation In Banner Advertising Is Still Alive – Review

by | posted: April 13, 2010
Just when I think that something is dead it surprises me with a new way which is creative and comes back to life. Offlate Ive felt that banner advertising is dead. But I guess after today I would say creative...
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Frame2Fame.in – An Online Contest For TV Ad Makers Aimed At College Students

by | posted: October 9, 2009
It seems like online contests are taking over the web be it photography or ad film making. Given the ease of executing contests online its no suprise that more and more corporates are taking this route...
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Online Advertising – The “IN” Thing!

by | posted: September 30, 2009
Any form of Advertising is appreciated, if and only if it is able to create value for the consumers. I know your next question would be – How do you GET VALUE from Online Advertising? By two ways,...
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Sonata Watches Upbeat On Digital Marketing – Ups Spend To 10%

by | posted: June 26, 2009
With each passing day more and more clients and brands are looking towards digital to build consumer connect. We have tracked various such brands and their increased spending on digital media in the recent...
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Why Are Publishers Responsible For A Click? The Real Flaw In Online Advertising

by | posted: June 2, 2009
Most people might agree that pay per click advertising has revolutionized the online advertising space and the credit for the same goes to google as well for the launch of adsense and adwords. Both adsense...
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Tata Tea’s ‘Jaagore’ Wakes Up Lipton Who Wants To ‘Stay Sharp’ Now!

by | posted: April 30, 2009
In the current economic slowdown each and every company is finding innovative ways to attract consumers and increasing brand loyalty.  Lipton which competes with tea brand Tata Tea which has already been...
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Admagnet To Handle Ad Sales For People Interactive

by | posted: April 2, 2009
People Interactive  the company behind internet brands such as Shaadi.com, Makaan.com, Fropper.com, Astrolife.com and Shaaditimes.com has decided to outsource its ad sales management to DGTL Media the...
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The Future Estimates in Online Advertising Revenues

by | posted: April 1, 2009
I sometimes feel that why should the travesties of justice in the form of recession had to strike our generation. A prolonged discussion of global recession would lead us to macro-economics and fiscal...
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Guruji Sees Surge In Search Traffic – Will It Really Help Ad Revenue?

by | posted: March 26, 2009
It was not so long ago when Guruji was termed as the next big thing on the Indian  web scenario but what really happen is not less than a debacle. Its USP of providing Indian based search results could...
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Glam Media To Launch Ad Operations In India

by | posted: June 18, 2008
Glam.com was rated as one of the most visited online destinations for women in United States. This is because it had 42 million unique U.S. visitors in May, according to Web-measurement firm comScore....
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“Ad Supported Online Videos Will Be The Norm” – Sunil Nair, Nautanki.tv Founder

by | posted: March 13, 2008
WATShow is back and this time we are doing something different. We are showcasing a startup founder instead of the bigwigs of the industry. This week we are in conversation with Nautanki.tv founder on...
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Percept Knorigin Aquiring Its Way To Being a Full Service Agency

by | posted: January 8, 2008
We were the first ones to blog about Percept Knorigin’s ad network plans with Ad Chakra (which is launched in association wih Adify a US based ad network). Percept Knorigin has been one the later...
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Local Search Engine Gains Ground On Online Advertisements

by | posted: December 19, 2007
Online marketing is taking up the Internet space. An increasing number of web pages now display ads for marketing different product. Today the local advertising is taking over the Internet space. Plenty...
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