Why Are Publishers Creating Their Own Ad Networks? And Which Publishers In India Can Join The AdNetwork Game?

LinkedIn is soon to launch its own adnetwork ofcourse in collaboration with ad network Collective Media (which targets high-end media sites) reports Techcrunch. This isn’t the first time a large publisher in the US has gone into launching its own ad network. Recently even technorati had launched its own ad network for blogs in the US.Whats interesting is that as soon as a publisher sees good...
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Vertical Ad Networks Mushrooming – GoSinbad.com, DivaNation.in & Tonictag

Well After a plethora of general ad networks and many of whom have recieved funding and backing like komli and tyroo. Its time for vertical ad networks to start mushrooming all over. Its the same funda if there can be a naukri.com there can also be a vertical sites on tech jobs etc etc.   The company thats leading the vertical ad network foray is none other than Goose Fish Media Ventures (which was...
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Ad Networks Mushrooming All Over.. What does this mean for Publishers, Advertisers & Users?

‘Ad Networks’ a term that thats been around since advertising hit the internet big time as far as revenues are concerned. There have been models like adbrite (marketplace) and kontera (in-text) and ofcourse the google publisher network which have made google the billion dollar giant that it is currently.     India caught on to the ad network buzz around 2005-06 when the likes...
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