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WATShow is Back! This week we catch up with Prashant Mehta - VP and Head of the Advertiser and Partner Group for Emerging Markets at Yahoo!
 
Prashant was in India to launch Yahoo! Search Marketing recently and we caught up with him to ask him about a couple of things:
 
Yahoo! recently acquired a stake in Tyroo. How does the New [...]

AskLaila, one of India’s hottest search engines will now be available on your mobile phones via a WAP based app and also an SMS service. Any mobile subscriber with GPRS connectivity can log in to the mobile WAP site (m.asklaila.com) and find what he/ she is looking for. For subscribers who do not have GPRS connectivity or [...]

Yahoo has always been aggressive on the mobile front and we have covered their initiatives on this front before as well. Not too long ago they had announced the launch of Onesearch a search service for mobiles. Now it seems they are getting aggressive with their distribution for the same.
 
 Inorder to reach out to a [...]