Mobile VAS product developer One97 Communications is about to enter the Mobile Advertisement segment with its newly developed product Adworks. Currently in Beta stage, Adworks will be first deployed on Android based devices before any other Mobile Operating Systems (OS). Mobile based advertising already has multiple well-established players like InMobi, VServ, among others. These have had varied levels...

Sequoia Capital (India) and Qualcomm Ventures have invested more than US$ 1 Million in mobile application company Dexetra. The exact fund value is not being shared as the company anticipates one more funding company to partake in this Series A round which could take the corpus closer to US$ 2 Million. The funding will help the company expand the workforce. Founded in 2010, Dexetra managed to raise...

MobiVite, a Delhi-based company, has been acquired by One97 Communications. Owned by technology start-up Srishti TechNet, the company allows businesses and brand managers to create mobile websites and execute mobile web campaigns for Small & Medium Enterprises (SME). Though the monetary value changing hands has not been officially declared, Srishti will get royalties from One97 for revenues earned...

One97, one of India’s pioneers in cloud platforms has dropped plans for an IPO and will seek private equity funding given the current uncertainty in the markets following the US debt downgrade. The Noida-based company now plans to raise around Rs 100 crore in PE funding instead of the Rs 120 crore IPO initially planned and might even push for an international listing. In the year 2009, it was reported...

Seems like the internet has got just the thing what contemporary TV shows need, exclusive viewership. No doubt, Star Plus have been constantly in news for using digital media strategies for every new show they think needs more audience. This time around, Mahayatra… Rishton Ka Anokha Safar which they call it a spiritual adventure reality show, will be promoted via mobile and internet. This show has...

As an internet enthusiast, what is the first thing that comes to your mind when you see a news channel being aired on your mobile? You think, is it the internet booming or is it the internet-on-mobile facility aiming the apex position? Well, anyway Star News seem to have something similar planned in the coming years. STAR News, STAR Majha and STAR Ananda, their Hindi, Marathi and Bengali news channels...

  Mobile value added services company, One97 Communications, has appointed Sandeep Mirakhur as chief operating officer. Prior to joining One97, Sandeep Mirakhur was chief marketing officer of Bharti Airtel’s West Hub. In his new role, Mirakhur will lead the sales and business unit operations at One97.   Vijay Shekhar Sharma, managing director, One97 Communications, has said, “I am confident...