Omniture Ties Up With ComScore To Measure Accurate Web Audience Profile

The analysis of web traffic has always been a matter of Grey area. Despite Availability of so many Web analytics it is tough to find demographics and other accurate info regarding the Visitors. Omniture...
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Adobe Gets Into Web Analytics: Buys Omniture for $1.8 Billion

“This is a game changer for Adobe and its customers,” said Shantanu Narayen, chief executive of Adobe, in a statement. “We will enable advertisers, media companies and e-tailers to realize the full...
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