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Omniture Ties Up With ComScore To Measure Accurate Web Audience Profile
The analysis of web traffic has always been a matter of Grey area. Despite Availability of so many Web analytics it is tough to find demographics and other accurate info regarding the Visitors. Omniture and Comscore thus are coming together to launch a unified digital audience measurement system.
The solution would be derived by Combining the strengths of [...]
Adobe Gets Into Web Analytics: Buys Omniture for $1.8 Billion
“This is a game changer for Adobe and its customers,” said Shantanu Narayen, chief executive of Adobe, in a statement. “We will enable advertisers, media companies and e-tailers to realize the full value of their digital assets.” Saying so he announced that Adobe will buy out web analytics firm Omniture for what a lot of analysts feel a high $1.8 billion.