You are browsing the archives of nike plus.

Technological Innovation and Leadership – The Guide to Successful Innovations (The 7th of a Many Part Series)
 
 
 
 
The previous post dealt with:
 
 
 
1)      Customization
 
2)      Convenience
 
3)      Participation
 
 
 
 
 
Today I am going to try and deal with how innovative products need to deal with:
 
 
 
4)      Anticipation
 
5)      Compatibility
 
 
 
 
 
Just to refresh your mind, the three meta generic benefits are Freedom of Choice, Conservation [...]

 
In my previous post I wrote about ‘Freedom of Choice’, ‘Cost Miniaturization’, and ‘Help’ and how they are the essential generic benefits that manifest in the form of:
 
 
1)    Customization/ Personalization
2)    Convenience
3)    Participation
4)    Anticipation (intuition)
5)    Compatibility
6)    Easy trials
7)    Easy use
8)    Benefits that can be learnt while being seen
 
 
 
Today I am going to attempt to give some justice to [...]