What makes for an effective ad campaign? The stickiness factor, the viral nature and the increase in sales that it generates. All these things were difficult to achieve with the traditional newspaper,...

Quite contrary to media baron Rupert Murdoch’s objection of Google using the news feeds from his newspapers (The Times and the Sun) websites, the Guardian newspaper has offered its contents for free...

The story of the great Indian newspaper has been around quite a while. However, news nowadays is not the same as it used to be years ago. No more waiting for that 9 o’ clock news or for the next day’s...

Hillary Clinton is now in India. Anyone opening the front-page of any newspaper should be well aware of the fact by now. The wife of former President Bill Clinton who was closely tipped to be the first...

  Months after launching the Hindi version of its popular business newspaper, Business Standard has launched a Hindi news website. Called BShindi.com, the site offers business news from stock market,...