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Contextual advertising, or tagging work by means of specific algorithms written for the same. The system first scans the page which a visitor is viewing, for specific keywords or key phrases. Then, the relevant ads, depending on the keywords, are displayed on the same page, or in the form of pop up windows. Other forms of advertising include hyper linking the keyword itself. However, contextual linking is not limited to advertising only.

Following the tradition started by Ankit, here’s another WAT’s Up Online where we try to report all the news and happenings that we missed in the day, so that our readers don’t feel left out.

Orkut developers seem to be on heavy duty mode, these days. First they come up with photo tagging and then within 2 days come up with another new feature, creating private communities on the basis of domain name email ids. The best part of this development is that Orkut has come finally come up with [...]

CNN Worldwide news channel has launched http://beta.ireport.com/, an online community site that contains the uncensored, unadulterated and unedited material fully submitted by the users. The official launch of the website will take place in March.
 
 
 
iReport.com allows the viewers from all around the world to upload videos, pictures and unedited news on the website this helps [...]

The statesman has reported that All-India-Radio, which is governed by the central government, has recently launched a multi-lingual website called News-On-Air. The site was launched on October 7th 2007.
 
With relation to the announcement of the launch, the News-On-Air website states:
 

“NSD has launched this new website in association with NIC with a host of new features [...]

Just ran through a post by Jason Miller at WebProNews about Bloggers reaction to a proposed "Code of Conduct" by a government body. Here is the low down …
It can be debated that bloggers already have their own unwritten laws, a code of conduct to which the prominent bloggers are to adhere. In Britain, the same governmental [...]