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How do you make people believe that the average age of today’s Indian gamer is 28 years and 61% of all console players are above 18 years of age? This is hardly the age that one might call adolescence. Rather, this is the age that actually influences a family’s purchases and is also a young, bachelor bread winner who does not mind splurging a few extra bucks on branded consumer goods. So, it comes as no rocket science that today’s brands and advertising agencies are eyeing the video gaming industry is the latest prospective arena for advertising and increasing brand awareness.

While the idea itself is not revolutionary, I think it does set a path for what can be the trend for other mediums to follow. The onus then falls on the developers to work on creating communication media that can grow into solution platforms. My question is will media gear itself towards being a Service or will companies continue to find uses for it as a service while it remains in essence a communication tool.

Chandrababu Naidu has launched an SMS campaign to publicise his party’s website, www.telugudesamparty.org, all over the world.
 
 
 
The website itself is pretty impressive. It updates all the party’s press releases and press conferences using YouTube as a back end.
 
 
 
 
Naidu has instructed the party leadership to ensure that the SMS is sent to all those “who matter” in society. The [...]