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@IAMAI Panel 2 - Performance Based Marketing VS Brand Building -

@IAMAI Panel 2 – Performance Based Marketing VS Brand Building – “Indian Marketers are still stuck in Clicks”

We were at the IAMAI Digital Marketing Summit and after the first session on Standards and norms we attended the second panel which was on Performance VS Branding. It was clear from the profiles of the panelists that they would push for branding as the required step vs performance as there was no Search engine [...]