IAMAI has issued a diktat for the orderly movement of Mobile VAS players.The code of conduct agreement issued by IAMAI will help in scrutinizing mobile VAS players in times of mishaps and would help in...

The numbers speak for themselves. Priya Nair, general manager, deodrants, HUL says that the company was targeting 10 lakh calls by June but within a month of the campaign breaking they have received 27...

After a few weeks of heavy advertising and promotions, Aircel finally set its shop in Mumbai. Along with vodafone, Airtel, Idea, Loop, Reliance and Tata, Aircel is now the seventh service provider in the...

Ever since RBI doubled the cap it had on mobile banking transaction, the mobile pay space has seen some buzz and activity. Last week a new partnership was etched between Standard Chartered and Paymate...

I swear on the digital gods that I intended no pun with the title of the post. News has it that BPL Mobile as a brand has ceased to exist and will now be known as Loop mobile. The reason is to build a...

In a bid to expand and scale beyond its voice telephony business, Bharti Airtel will restructure its businesses into nine verticals under different CEOs. Some of these new verticals are mobile commerce,...

The Indian Merchants’ Chambers (IMC), organized a meet on Mobile Value Added Services Conference in Mumbai. The conference focused on MVAS for 3G networks and applications in India, mobile commerce...

Bharti Airtel enjoys a clout that is hard to dismiss as India’s largest mobile service provider. So when it makes its global aspirations clear it becomes imperative that the services aligned with...

Rajesh Jain of Netcore has written a 5 point to do list on how can VAS become a bigger opportunity for Telecom Operators. We liked it so much that we are reproducing his post here on WATBlog.. Rajesh Jain’s...

Shivaji a Tamil movie that has just released has got an overwhelming response. in the south movie tickets have been booked for 3months. the movie has also has had an amazing responce from the mobile usres. This...

Star has launched a new mobile IVR service " Star 7827 Voice" which offers TV content on mobile phone in an audio format. Wondering what it means? well…it means if you dial 127827(Bsnl...