Archive for MVAS
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P2P Joint Venture – mTouche and VASSoft.net Form mBit Infotech – Will It Redefine MVAS?
Mobile VAS has been on a crusade in the recent past, and so be it. Mobile operators are loving it. Moreover various entities are set up with the idea to comprehend the growth in the mobile subscriptions in India. Lately in news, mTouche Technology found their peer-to-peer (P2P) mobile content platform, mBit Infotech Pvt. Ltd. [...]
Exclusive Interview With Dr. Vinod Vasudevan, CEO, Flytxt – Conversational Mobile Marketing Technology
We recently spoke to Dr. Vinod Vasudevan, CEO, Flytxt who shared with us some key insights from the mobile marketing technology arena. He also helped us understand their new revenue generation opportunity offering for the mobile operators. This in form of Flytxt’s first fully integrated mobile advertising platform ‘NEON’. Besides, the interaction also includes certain [...]
TRAI To Come Out With Consultation Paper On Tariffs, SMS Prices – A Major Issue?
SMS charges in India are the only telecom charges which have been immune from the fall witnessed in tariffs across the board. If TRAI had their way then SMS charges would also fall in line with other service charges. WATBlog earlier reported the TRAI’s intention to regulate the inter-connection charges for SMS [...]
IMI Mobile Raises $13 Million In Funding From Sequoia Capital
The funding is surely coming easy for mobile VAS providers, it seems as One97 just few days ago announced their plans to go public and now IMI mobile, another VAS provider announced their funding updates. IMI mobile has raised funds to the tune of $13 million from Sequoia Capital and existing investors First Mark Capital.
IMI mobile [...]
Chat Services For Rcom Subscribers – Moko.Mobi To Share Revenue
After introducing a universal plan and cutting-edge tariff rates for local and STD calls, Reliance Communications will soon add chat services to its kitty. Reliance subscribers now get an international chat service on their mobile after the recent tie-up between Rcom and Moko.mobi. This alliance would be a revenue-sharing integration that will comprise of all [...]
Meteorological Department Goes Mobile For Farmers – Fresh Room For MVAS?
One of the major challenges rural VAS is facing today, making information easily accessible to farmers. Useful information puts a farmer in an exponential position and helps him get more profit from all the hard work that his profession requires. To make his job easier, there have been steps taken to resolve his ramifications. WATBlog [...]
Tata Docomo Brings Manga to Indian Mobiles
According to everyone’s favourite web resource since the 1950s, Manga have steadily become a major part of the Japanese publishing industry, representing a 406 billion yen market in Japan in 2007 (approximately $3.6 billion). Manga have also become increasingly popular worldwide. In 2008, the U.S. and Canadian manga market was $175 million.
Manga for those who don’t [...]
Mobile Updates: Bigflix Goes Mobile | Planet41 Plans IPO
Lots of web based services have gone mobile before be it naukri, sulekha or makemytrip and many others. But one may say these are not transactional services. Mobile apps that facilitate transactions have been launched by the likes of bookmyshow and online travel portals like cleartrip.
Now its time for even movie rental folks to look at [...]
2G to 3G, Possibilities, Pitfalls and Indic SMS Challenges @ IAMAI Mobile Conference
At the inaugural session at IAMAI conference on Mobile content and services, some of the questions the session tried to contemplate answers to are:
With the 3G spectrum auctions just around the corner, will there be massive push towards data and services as opposed to voice?
What is going to be regulatory environment?
Are MVAS [...]
BSNL’s Music Portal Goes Public; Offer’s Unlimited Music For Rs 149/month
BSNL has announced public launch of its music portal with Hungama.com facilitating legal music access at lowest cost. The service would provide unlimited music and videos for Rs 149/month and unlimited game downloads at Rs 49/month.
WATBlog earlier reported the service introduction in March this year. The service has finally been launched on full-scale after a [...]
RCom’s Novel Idea a Smart Move – Don’t Think So
There is always a transitional period while moving on from one technology to the other. It’s not just from an Internet/Software/Tech perspective. The ancient Europeans might have scorned Gutenberg’s Press the same quite a few “puritans” in India scorn the concept of an e-book. Now, an ebook for all purposes is difficult to read as [...]
Idea to Launch Idea Madhur – Will Grass Roots Music Tap in at the Grass Roots?
This is so because the myriad cultures in India find its definition in the music that they play. They carve a special identity not only for themselves as folk genres but also for the people there. And we all know how much of a social part regional and linguistic identity plays in today’s India (sons of the soil anyone?). These music based services will obviously be used as caller tunes, message and ring tones, etc. One doesn’t need a hypothesis and prood to see that the reason CRBTs have worked is not just because peoplelove music but they find it identity defining. And in that context Idea already has a winner on its hand.
UTV Brings Audio Cinemas to Mobile
Mobile content and MVAS has been amongst the most spoken about topics on WATBlog. While a lot of new innovations has happened and a lot of models tried, there is a general feeling among those who monitor this space that voice based content/data is the best way to tap into the potential of this space (CBRT, RingTones, IVRS, etc.). Now on similar lines UTV is bringing its movie content on to mobile.
Airtel Crosses 100 Million Subscribers – What Does That Say About the Mobile Industry?
Airtel has become the first in India and the third worldwide behind China’s top players to cross 100 million subscribers. It has also become the sixth largest integrated operator in the world. And with around 300 million mobile subscribers in India, it also means Airtel now has a third of the market with it. In other words, if you sit with 3 random strangers in a bus stop in India, in all likelyhood one of them has an Airtel subscription (not applicable to bus stops in front of Vodafone stores).
MVAS Players Define Code Of Conduct Policies
IAMAI has issued a diktat for the orderly movement of Mobile VAS players.The code of conduct agreement issued by IAMAI will help in scrutinizing mobile VAS players in times of mishaps and would help in providing more qualitative services to Subscribers and Telcos.
The code of conduct defines following regulations:
All members to abide by TRAI regulations [...]