Indians across the globe will soon be able to view Indian Television content online thanks to iStream. iStream.com is a portal of A2 Media Pvt Ltd, which has just received US$ 5Mn in funding from Private equity firm SAIF Partners. iStream is a proprietary platform developed for streaming content across multiple genres like news, TV shows and movies. As part of the deal, SAIF Partners’ India head...

Recently, MTV- a pioneer of Music Television in India carried out a survey to analyse the social media behavior of teenagers aka Digital Socialites. The survey reveals some interesting facts about the usage of social network by youths. According to the survey, most of the youngsters love social networking sites because the platform offers  them visibility, freedom of expression without any suppression....

Are you bored listening to Bollywood music? Do you want a break from remix songs? Wish you could listen to some refreshing, pure music on television? Well, just wait for another month and your wish will come true, because Coke Studio is finally in India. For the uninitiated, Coke Studio is a television jam session which is highly popular in Pakistan. It has already completed three seasons there and...

Hindustan Unilever (HUL) had launched an unique contest last year for Kwality Wall’s Cornetto brand called Cornetto Luv Reels. HUL crowd-sourced videos, love songs and love stories from aspiring actors, singers and scriptwriters for this contest. The entries were to be submitted on Hojaanede.com, a website created specially for this purpose. Three films were made from selected entries, each of...

The media based check in app Into Now has been acquired by Yahoo. Techcrunch reports that Yahoo coughed up $20 to $30 million to acquire the app. Into Now is just like fourquare for TV shows and movies. It gives users the ability to identify TV content and share them with their friends through Twitter and Facebook. This technology is called SoundPrint. It is a very advanced and sophisticated, and...

MTV has joined hands with in.com to launch India’s first multi-screen reality show, MTV Crunch which comes alive across 3 screens – your mobile, the laptop screen and your television screen for the first time ever. The show started on 18 April. The show will be live for 24 hours a day for the next 30 days. Viewers can watch it live on in.com on their laptops or PCs or 3G-enabled handsets....

If it has been your dream to browse internet on your mobile phones in your local language, here is a reality. Bitstream Inc, a NASDAQ listed, US based software company, has unveiled BOLT mobile browser with a support for nine Indian languages that include Hindi, Bengali, Punjabi, Telugu, Tamil, Kannada, Gujarati, Malayalam, Oriya. Indeed it has claimed itself to be the first browser in the world to...

MTV has launched a new website, MTVPlay.in, which it is touting as an online destination for people looking to find out more about the ‘youth’ and gain insights into their behaviour. If you’re a brand, product, category manager or just someone who refuses to act his/her age you might be interested in this site. Now, where is MTV getting these insights from? Crowdsourcing is the answer...

It is a very strange co-relation that despite the humongous growth witnessed in the Indian telecom sector we hardly boast of anything in mobile phone industry, many domestic players who tried desperately either failed or showed languishing growth. Micromax, another domestic mobile player thinks co-branding could provide it much needed impetus to garner market share in Indian mobile market. It has inked...

MTV has decided to split revenues with facebook and twitter for its new show “What You’re Watching”. This action is taken in the wake of slump in viewership rating and declining ad revenues at MTV. According to AdAge: MTV described the show as a “joint venture” with Facebook and Twitter, with ad sales deals in the works that will result in revenue sharing with the social...