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MTV Networks had entered into an agreement with Atom Entertainment to acquire the company, along with Shockwave and AddictingGames, for $200 million on August 10, 2006. Now, two years after acquiring it, MTV Networks has transformed Atom Films into Atom.com, an aggregator of short comedy clips which is a sister site to its Comedy Central network dedicated to short-form, Web-based comedy.

Ibibo which was recently in the news for roping in Ravi Shastri for a cricket blog has been pumping in marketing dollars as if their pockets are never ending. We wrote about how Ibibo was sponsoring movies like Jab We Met and also launched a Public ka Vitt Mantri which we criticized in our earlier [...]

Reality shows the current hot favorites on Indian television. Each of these shows has a voting system that enables the viewers to vote for their favorite contestants. JeetegaKaun.in was launched way back in September 2007.
 
 
This website lists all the popular live television shows. It enables the viewers to cast a mock vote for their favorite [...]

 User generated content has taken to another level. A new channel launched by MTV (Australia) will now allow their viewers to add content created by them on the channel for 1hr of the day. The content can be provided trough the internet or mobile.
What MTV is doing is they are allowing viewers to be [...]