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iStream Gets US$ 5Mn And Will Stream Indian Content Across The Globe

by | posted: November 18, 2011
Indians across the globe will soon be able to view Indian Television content online thanks to iStream. iStream.com is a portal of A2 Media Pvt Ltd, which has just received US$ 5Mn in funding from Private...
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MTV Canvasses Habit Of Digital Socialites

by | posted: July 29, 2011
Recently, MTV- a pioneer of Music Television in India carried out a survey to analyse the social media behavior of teenagers aka Digital Socialites. The survey reveals some interesting facts about the...
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Coke Studio In India: Are You Excited?

by | posted: May 9, 2011
Are you bored listening to Bollywood music? Do you want a break from remix songs? Wish you could listen to some refreshing, pure music on television? Well, just wait for another month and your wish will...
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HUL Flirts With Digital Media

by | posted: May 4, 2011
Hindustan Unilever (HUL) had launched an unique contest last year for Kwality Wall’s Cornetto brand called Cornetto Luv Reels. HUL crowd-sourced videos, love songs and love stories from aspiring...
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$20 to $30 Million Paid By Yahoo To Acquire The Into Now App

by | posted: April 26, 2011
The media based check in app Into Now has been acquired by Yahoo. Techcrunch reports that Yahoo coughed up $20 to $30 million to acquire the app. Into Now is just like fourquare for TV shows and movies....
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MTV and In.com Launch India’s First 24/7 Online Reality Show

by | posted: April 22, 2011
MTV has joined hands with in.com to launch India’s first multi-screen reality show, MTV Crunch which comes alive across 3 screens – your mobile, the laptop screen and your television screen...
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BOLT Mobile Browser : Supports Nine Indian Languages

by | posted: December 2, 2010
If it has been your dream to browse internet on your mobile phones in your local language, here is a reality. Bitstream Inc, a NASDAQ listed, US based software company, has unveiled BOLT mobile browser...
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MTV launches MTVPlay.in For Insight Into The ‘Universe of Young’

by | posted: October 28, 2010
MTV has launched a new website, MTVPlay.in, which it is touting as an online destination for people looking to find out more about the ‘youth’ and gain insights into their behaviour. If you’re...
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Micromax To Come Up With Co-Branded Cell Phones In Tie-up With MTV

by | posted: December 28, 2009
It is a very strange co-relation that despite the humongous growth witnessed in the Indian telecom sector we hardly boast of anything in mobile phone industry, many domestic players who tried desperately...
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MTV To Split Ad Revs With Facebook, Twitter: Future Implications

by | posted: May 4, 2009
MTV has decided to split revenues with facebook and twitter for its new show “What You’re Watching”. This action is taken in the wake of slump in viewership rating and declining ad revenues...
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MTV Networks re-launches Atom Films as Atom.com, another comedy site

by | posted: June 30, 2008
  MTV Networks had entered into an agreement with Atom Entertainment to acquire the company, along with Shockwave and AddictingGames, for $200 million on August 10, 2006. Now, two years after acquiring...
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Ibibo Ropes In VJ Sophie As Blogger! – Ties Up With MTV For ISuperstar TV Show!

by | posted: February 20, 2008
Ibibo which was recently in the news for roping in Ravi Shastri for a cricket blog has been pumping in marketing dollars as if their pockets are never ending. We wrote about how Ibibo was sponsoring movies...
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Reality Show Craze Leveraged On JeetegaKaun.in

by | posted: February 18, 2008
Reality shows the current hot favorites on Indian television. Each of these shows has a voting system that enables the viewers to vote for their favorite contestants. JeetegaKaun.in was launched way back...
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User Generated Content- Now on TV

by | posted: May 25, 2007
 User generated content has taken to another level. A new channel launched by MTV (Australia) will now allow their viewers to add content created by them on the channel for 1hr of the day. The content...
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