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Zapak Digital Entertainment is looking at merchandising as a way to to push growth. The gameplan is to launch merchandise around the various games on offer. It’s not clear if those games will include those developed for Zapak’s partners and affiliates such as Cartoon Network, The Kolkatta Knight Riders, the MTv Roadies Show among others. It seems unlikely.
 
The merchandise will [...]

Zapak.com has announced a special gaming destination for kids called ‘Zapak Kids’, which is targeted at kids up to 14 years of age. This segment contributes almost 25 per cent of the traffic on the gaming portal. Zapak Kids will offer a portfolio of over 70 games with edutainment, a virtual world for kids and kids-specific community [...]