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Sometime back we had a post on ‘What is going to increase GPRS usage in India?’
Well, can it be SEARCH?
The potential is enormous but what one needs is someone to educate the general junta the potential of the phones which they carry in their pockets.
Hutch has taken a very encouraging [...]

Exchange4media: People group which is more well known for being the company behind shaadi.com also owns and runs Astrolife.com which as the name suggests provides astrology and allied services on the Internet. Now to promote this website they have tied up with MSN India which is not surprising as MSN India also has a tie [...]

Agencyfaqs: MSN has launched a dynamic search marketing campaign for cricket scores. In a nutshell Ads get dynamically created and hosted on Google the moment content on the site gets updated
Venkata Ramana, Search Head MSN says, “The challenge in SEM is to ensure that the searched keyword delivers a compelling creative and points to the right [...]

One third movie goers turn to the Internet to learn more about a movie release after first hearing about it elsewhere, according to a study commissioned by Google.
The study conducted by entertainment marketing research firm MarketCast found that of the 49 percent of moviegoers who actively research a movie after hearing about it through [...]

Website makeovers seem to be the most happening thing on the web these days so after Yahoo India, Rediff and Indiatimes its now MSN India’s turn to have a makeover.

Well this makeover is nothing special in terms of design as it is completely based on the international msn.com but what is interesting is the [...]

MSN seems to have mastered the art of movie marketing or is it got to do more with the fact that NDTV Media handles the advertising on MSN India? well whatever be the case atleast its increasing a very lucrative market for online advertising i.e. movie marketing. Well now the release of yet another Sanjay [...]

DNA: By next year MSN India plans to roll out its ad centre program for india as well and plans to monetise it search engine live.co.in. globally MSN has a tie up with overtures which is owned by Yahoo.com. The way things are going it looks like MSN and Yahoo might forget that they are [...]

Business Standard:  Imagine this! You are messaging a girl through a social networking site like orkut.com or hi5.com and finally get the courage to ask her "Can we chat on MSN?" and she replies "Sorry i use yahoo messenger!" you feel there goes my opportunity to get a nice girl friend.. Reason: You never chat [...]

MSN India is resorting to offering free F1 games to increase its popularity among indians this could be because its has a brand recall of just 4% compared to India’s no.1 online brand yahoo which commands 35% -> related story and the reason behind such poor brand recall could also be that MSN India’s advertisng and [...]

Tech.Ed conference promoted and conducted by Microsoft. Its has speakers like Micrsoft’s Technology Evangelist Vineet Gupta talking about Security regarding Mobile Solutions, Network Solutions and Web Applications. This conference is also being promoted on the rediff home page. Today there is a sceduled webcast at 2 p.m. 

Windows has launched its search engine Live.com across 33 global markets including India. According to Alex Stewart, Regional Director for Microsoft’s MSN and Windows Live business in Asia Pacific, "Outside of email, Search is the most popular online activity in Asia. It’s become a ubiquitous part of the web and yet there is still huge potential in [...]