Pinterest Planning To Get Into Monetization Mode With Promoted Pins

Pinterest is now planning to take more concrete steps to generate revenue from the traffic it receives. The company said disclosed to The Wall Street Journal that it would be launching its ad product, Promoted Pins in the second quarter of this year. The company had announced Promoted Pins last year and was experimenting with in a limited capacity.By readying the product for general release, the...
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Chrome Web Store Will Now Get Monetization And Publishing Options

The Chrome Web Store will now give new monetization and publishing options to developers who are putting out their apps and services on the store. The Chrome Web Store comes bundled with the Google Chrome Browser and has traditionally provided extensions, themes, hosted apps and now packaged apps for free. Starting with this new update, developers will get to give options to their users in terms of...
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LINE Messenger Gets Groupon Freebies, To Offer Exclusive Deals

LINE Messenger has been approached by Groupon India to offer the latter’s exclusive deal for the former’s users.The Internet driven mobile instant messaging platform will now feature an official account of Daily Deals site Groupon, called ‘Groupon Freebies’. Through this account, Groupon will beam exclusive ‘LINE only’ deals, weekly deals and a ‘Manic Monday’ deal offering freebies...
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WeChat Introduces Games And Local Classifieds Within The Chat Platform, Enough To Beat Others?

Internet based mobile instant messaging service WeChat has come up with a few new additions to its chat platform that is bound to raise interest from its users.It’s Game Time: More than 6 months after hinting at the possibility of introducing additional monetization models within the platform, WeChat has finally offered a few games that can be played within the WeChat ecosystem. Currently the games...
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Mahindra Comviva Extends Partnership With Vantrix For Video Monetization

Mobile VAS solutions provider, Mahindra Comviva has extended partnership with mobile video optimization and delivery solutions company Vantrix. As a result of this partnership,  Vantrix’s video optimization solution, Bandwidth Optimizer, will be integrated with Mahindra Comviva’s Mobile Data Platform (MDP) which  is targeted at addressing the broadband traffic and specifically Video Traffic...
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WeChat Looking To Expand And Adopt New Monetization Models But Will Remain Free To Download

Wechat is being hailed as the up and coming competitor to Whatsapp. The app has picked up in the Indian market which is itself getting accustomed to smartphones and the handheld device revolution. It was launched in India in July last year in partnership with Ibibo as Tencent has minority stake in the company. There were speculations about it starting to charge money from its customers but Dennis Hau...
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App Jacket From Seventynine Could Speed Up Monetization

Content monetization techniques have been around for some time now. With the growing prominence of smartphone applications, ad managers are always looking for better opportunities to beam promotional messages. Mobile Ad Network seems to have come up with its own App Monetization Technology to suite their requirements. Christened ‘App Jacket’, the platform is being touted to be...

Pinterest Unveils Data Analytic Tool For Businesses, Gears Up For Monetization

Pinterest, the popular social scrap-booking site has started rolling out data analytic tool for businesses. The new tool will show businesses  how many visitors it delivers to their websites, reports Reuters.This new tool will also give further insight about user activities on Pinterest like number of people pinning from a site or number of views each pin has received and so on. Should be...
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One97 Communications To Enter Mobile Ad Market With Adworks

Mobile VAS product developer One97 Communications is about to enter the Mobile Advertisement segment with its newly developed product Adworks. Currently in Beta stage, Adworks will be first deployed on Android based devices before any other Mobile Operating Systems (OS). Mobile based advertising already has multiple well-established players like InMobi, VServ, among others. These have had varied levels...
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Dhingana Multi OS Music App Nailed 3.5Million Downloads, Expands To Mobile Web Too

Dhingana has managed to get its app downloaded more than 3.5 Million times. Currently, Dhingana is the only service which has an app for every Mobile Operating System (OS) including iPhone, Android, BlackBerry, and even the ageing, proprietary Nokia Phone OS.What’s the growth strategy? Recently, the company even managed to out a Windows 8 app too. Looking at the support for so many OSes, it is...
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