Wechat is being hailed as the up and coming competitor to Whatsapp. The app has picked up in the Indian market which is itself getting accustomed to smartphones and the handheld device revolution. It was launched in India in July last year in partnership with Ibibo as Tencent has minority stake in the company. There were speculations about it starting to charge money from its customers but Dennis Hau...

Content monetization techniques have been around for some time now. With the growing prominence of smartphone applications, ad managers are always looking for better opportunities to beam promotional messages. Mobile Ad Network Seventynine.mobi seems to have come up with its own App Monetization Technology to suite their requirements. Christened ‘App Jacket’, the platform is being touted to be...

Pinterest, the popular social scrap-booking site has started rolling out data analytic tool for businesses. The new tool will show businesses  how many visitors it delivers to their websites, reports Reuters. This new tool will also give further insight about user activities on Pinterest like number of people pinning from a site or number of views each pin has received and so on. Should be...

Mobile VAS product developer One97 Communications is about to enter the Mobile Advertisement segment with its newly developed product Adworks. Currently in Beta stage, Adworks will be first deployed on Android based devices before any other Mobile Operating Systems (OS). Mobile based advertising already has multiple well-established players like InMobi, VServ, among others. These have had varied levels...

Dhingana has managed to get its app downloaded more than 3.5 Million times. Currently, Dhingana is the only service which has an app for every Mobile Operating System (OS) including iPhone, Android, BlackBerry, and even the ageing, proprietary Nokia Phone OS. What’s the growth strategy? Recently, the company even managed to out a Windows 8 app too. Looking at the support for so many OSes, it is...

Apple Inc’s App Store has surpassed 40 billion downloads. The company made the official announcement yesterday. The pace of growth can be judged from the fact that over 2 billion of those downloads happened within the last month itself. Quite recently Google had announced crossing 25 Billion downloads. But interestingly, the search giant had confirmed that the figure stood for content purchased through...

Dhingana, the Indian music streaming service has gotten itself a 2 year ad deal with Universal Music India. This is its first major ad partnership and it was finalized after a 2 week ad test run which apparently yielded significant results. The news was first reported in Adweek 2 days ago. Dhingana, which started operations in 2007 has now gone on to amass 15 million monthly users. To put that in...

Instagram faced its first major problem a few days back when it updated its terms of service and privacy policy with some very confusing legalese. When the language seemed to imply that Instagram could make commercial use of user photos without any payment to the said users, there was a huge outcry. Many people got angry and threatened to delete their accounts with the service. It went to such lengths...

Affle will soon deploy its latest innovation in multi-display advertising platform; Ripple, for ESPNCricInfo. The website’s rich content has to be monetized & Ripple apparently offers the optimum mix of technology & processes to ensure that happens in the best possible way. Ripple is Affle’s next generation rich media and video advertising network for all smart devices. This device...

Google is slowly monetizing its Youtube platform. In the latest step, it is contemplating offering Pay Per View (PPV) option to viewers. In an apparent step to fight the rampant piracy, YouTube could soon feature premiere movies which are currently available via many DTH operators. Though Google has not confirmed yet, this monetization drive could include certain videos too. Google had acquired Youtube...