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We had previously covered Rajshri Media’s decision to launch a series of 90 mobisodes - each mobisode being 3 minutes long. 
 
 
Here are some more interesting facts on the Rajshri Strategy. It may lend some insights with respect to the creation of a mobile entertainment franchise.
 
 
According to Mr. Rajjat Barjatiya, “the Future of Mobile in India is Mobile [...]