. Mobile | WATBlog.com - Web, Advertising and Technology Blog in India - Part 2

Archive for Mobile

You are browsing the archives of Mobile.

MNP Not Before 31st December - Is This Wait Meant To Make It More Exciting?

MNP Not Before 31st December – Is This Wait Meant To Make It More Exciting?

At WATBlog we’ve constantly kept you updated about the latest from Mobile Number Portability. We were able to answer several questions as to -

How VAS players will play a huge role in the industry as soon as the idea is implemented?
What would be its impact in India?
How would the operators bear the cost?
But the [...]

Bharti Airtel To launch 3G By October 2010 - The Heat Is On!

Bharti Airtel To launch 3G By October 2010 – The Heat Is On!

We’ve just covered the Empowered Group of Ministers nailing the 3G price at 3,500 cr, and with it, we’ve hopefully seen the last of the ups and downs that symbolised the 3G saga. The eGoM has settled down with final base price of Rs. 3,500 crore for the 3G spectrum. The auction is expected to [...]

Unique Identity To Each Citizen- Will The Mobile Subscriber Database Help Getting There?

Unique Identity To Each Citizen- Will The Mobile Subscriber Database Help Getting There?

The Unique Identification Authority of India certainly has its job cut out for it. Since the revelation that every Indian would be getting a unique identification number, WATBlog has covered the developments. The inclusion of prolific technocrat Nandan Nilekani as the head incharge of the panel ushers in the prospect of new governance – where [...]

Nokia Announces Nokia Money: Enters Mobile Money and Payment Market

Nokia Announces Nokia Money: Enters Mobile Money and Payment Market

While covering a couple of mobile payments stories earlier, I used to wonder why aren’t mobile handset manufacturers entering this segment. Anyway, finally one of them has seen the light – Nokia in a release a few hours back has announced Nokia Money a mobile money management solution.

Mobile Internet Ad Spend To Boost By 2014 - Majorly From India & China

Mobile Internet Ad Spend To Boost By 2014 – Majorly From India & China

The way the mobile story in India (and in the rest of the emerging world) is panning out makes for a good case study on how great businesses happen over a period of time, and people of the present generation are lucky to witness the same.
The first step in any business is to offer value [...]

269 Million Handsets Shipped In Q2 2009, End Of Slowdown For Mobile Phone Market?

269 Million Handsets Shipped In Q2 2009, End Of Slowdown For Mobile Phone Market?

269 Million handsets were shipped in the second quarter of this year, a little improved figure compared to the 253.5 million handsets shipped in the first quarter, reported ABI Research and the same is confirmed by Gartner. Though the numbers are still sharply down compared to last year, Improved sales figures are for sure signaling [...]

Mobile Handset Makers Hold the Key to Social Media on Mobile - Forrester Report

Mobile Handset Makers Hold the Key to Social Media on Mobile – Forrester Report

In a new report, Forrester suggests that social media websites and mobile handset makers will need to work more closely to make social media consumption better on mobiles. This point takes the responsibility of better engagement away from the sole shoulders of web/mobile publishers and provides a more holistic approach. The report essentially is on how mobile will change social computing being the 24×7 device.

mKhoj Gets a New Name - Rebrands as InMobi

mKhoj Gets a New Name – Rebrands as InMobi

One of the most heard names in the Indian Mobile advertising front has been mKhoj a startup launched sometime in 2006. And today it has announced a re-branding initiative after which mKhoj will now be known as a InMobi. The effort seemingly is a bid to give the brand a more global outlook especially keeping its expansion plans in mind.

Johnson and Johnson Takes the Mobile Route to Brand its Vision Care Product Better

Johnson and Johnson Takes the Mobile Route to Brand its Vision Care Product Better

Johnson and Johnson’s vision care has introduced a mobile application with the intention of engaging customers for its Acuvue brand. The app basically goes on the lines of lifestyle value add and revolves around water intake. It analyses the daily water intake requirement of a user and also sends reminders to drink water at regular intervals.

Why Browser Is The Future Of Computing?

Why Browser Is The Future Of Computing?

Apple made the news recently by hitting 1.5 billion downloads at it’s app store. Quick to catch on, Google at the recent MobileBeat 2009 Conference said that App stores weren’t really the future. Sour grapes? Not quite. Google has long since focused on the importance of the web. From promoting Android to its latest venture, [...]

MNP Charges To Be Borne By Telcos - TRAI

MNP Charges To Be Borne By Telcos – TRAI

Mobile Number Portability has been on everyone’s watchlist for quite some time. Here, at WATBlog, we’ve tried to keep you updated on all the hype surrounding MNP. We’ve blogged about MNP and how it could affect the telecom space. So, it was a pleasant surprise when TRAI finally issued draft guidelines, a definitive step towards [...]

Over 100 Million Rural Mobile Subscribers In India - Opportunity For MVAS

Over 100 Million Rural Mobile Subscribers In India – Opportunity For MVAS

Mobiles in recent days are not just a symbol of urbanization. Its also a necessity today in rural India. According to the Telecom Regulatory Authority of India (TRAI), there has been a rise of 18% in use of the mobiles by rural subscribers. Rising from 93.2 million users at the end of last year, India [...]

Vikas Saxena, India Head, Nimbuzz on Skype, VoIP and 3G in India

Vikas Saxena, India Head, Nimbuzz on Skype, VoIP and 3G in India

WATBlog spoke to Vikas Saxena, India Head, Nimbuzz on Skype, Voip and 3G in India.. Here is the interview:

1. Tell us something about Nimbuzz

As I said Nimbuzz is a Rotterdam based company, and we are backed by some of the most successful VCs in the business like Naspers Group and Mangrove Capital Partners. Nimbuzz predominantly [...]

Mobile Numbers to start with 8 and have 11 digits soon

Mobile Numbers to start with 8 and have 11 digits soon

It seems that every Indian is trying to grab a mobile phone leading to a humongous requirement of new mobile numbers. Mobile numbers starting with 9 have come to an end and DoT has given permission to telecom companies to allocate new numbers starting with 8. According to TRAI, India has 415 million cellular subscribers [...]

Idea to Launch Idea Madhur - Will Grass Roots Music Tap in at the Grass Roots?

Idea to Launch Idea Madhur – Will Grass Roots Music Tap in at the Grass Roots?

This is so because the myriad cultures in India find its definition in the music that they play. They carve a special identity not only for themselves as folk genres but also for the people there. And we all know how much of a social part regional and linguistic identity plays in today’s India (sons of the soil anyone?). These music based services will obviously be used as caller tunes, message and ring tones, etc. One doesn’t need a hypothesis and prood to see that the reason CRBTs have worked is not just because peoplelove music but they find it identity defining. And in that context Idea already has a winner on its hand.