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Recently Affle announced a tie up with Airtel on the sms search front with its SMS 2.0 product which would be powering the sms search on Airtel. We felt there was a need to get a sense where this Industry i.e. the mobile search space was headed be it sms search or search via mobile [...]

Mobile Worx is a company we have featured before as well on WATBlog regarding their mobile advertising and social network platform. Now Mobile Workx has tied up with Alabot a artificial intelligence drive natural language powered chat bot that works on IM, Sms and web as well to launch a natural language search through sms.
 
This [...]

The global mobile marketing industry was worth $1.8 billion in 2007 and is expected to grow to $24 billion by 2013, according to ABI Research. With over 200 million mobile subscribers its no surprise that the mobile advertising space is one with bubbling enthusiasm. With every passing day newer and newer players enter this market [...]

We have written quite a bit about Mobile VAS in recent times and a company that consistently comes up in discussions is Mobile Worx. As many of you would know, Mobile Worx looks to transform the Indian Mobile VAS Market by allowing users to download content paid by advertising.
 
 
 
Mobile Worx has also launched ZestADZ – a platform that [...]

In yesterday’s article I wrote about innovation, generic benefits, and the nature of technology with respect to innovation.
 
   
Today I am going to try and stretch that concept a little bit more by bringing in another added dimension – that of the Value Proposition.
 
   
A Value Proposition is based on the “fundamental equation of business”
 i.e. [...]