Recently Affle announced a tie up with Airtel on the sms search front with its SMS 2.0 product which would be powering the sms search on Airtel. We felt there was a need to get a sense where this Industry...

Mobile Worx is a company we have featured before as well on WATBlog regarding their mobile advertising and social network platform. Now Mobile Workx has tied up with Alabot a artificial intelligence drive...

The global mobile marketing industry was worth $1.8 billion in 2007 and is expected to grow to $24 billion by 2013, according to ABI Research. With over 200 million mobile subscribers its no surprise that...

We have written quite a bit about Mobile VAS in recent times and a company that consistently comes up in discussions is Mobile Worx. As many of you would know, Mobile Worx looks to transform the Indian...

In yesterday’s article I wrote about innovation, generic benefits, and the nature of technology with respect to innovation.       Today I am going to try and stretch that concept a little bit...