Mobile Marketing in the next big thing. Mobile has changed the landscape of consumerism in a few short years by becoming our favorite tool for reading the news, watching television, communicating, socializing, shopping, navigating…for just about everything! As a marketer, mobile is a very powerful place for you to connect with your audience. However, with great power comes great responsibility....

The ambitious Pan-India Unique Identification System, more commonly known as Aadhar, will soon begin with renewed vigor. Thanks to a healthy fund infusion of Rs. 3436 Crores (US$ 630 Million), the Fourth Phase of the enrollment will soon be initiated. Why is Aadhar taking so long? India’s population is currently pegged at 1.2 Billion Citizens. Not to mention, Indian Territory spreads across 3.2...

The Maharana Pratap Inter-Sate Bus terminus (ISBT) will now be enabled by high-speed free Wi-Fi connectivity. The terminus, which operates bus services from Delhi and seven other neighbouring states will get free secured Wi-fi facility from Internet Service Provider Tikona Digital Networks. Commuters at the terminus can browse Internet for free with their laptops, smartphones or tablets for the first...

Mozilla’s new mobile operating system Mozilla OS is not coming to India, at least not in 2013. The Mozilla OS has been touted as the challenger to Google’s Android and Apple’s iOS operating systems. It has been positioned as the platform that will take more than two billion people on the planet online on smartphones. Plus, what’s surprising is that India has more than 860 million...

Mobile handset sales in India grew 20.8 percent to 221.6 million units in 2012, thanks to a tremendous positive growth in the number of smartphone owners, according to a study by Cyber Media Research. The total mobile sales in India are 184.3 million in the year 2012. The research study’s objective was to track the shipments of major handset manufacturers in the country. “Although we see a...

In December last year, Google had brought out the biggest update in the history of its official iOS client that brought radical changes and took it at par with the Android Gmail app. The features and changes have been such a massive hit that Google has introduced the same UI and features on Gmail for the mobile Web and on Gmail offline. “Since launching the rebooted Gmail app for iPhone and iPad...

BlackBerry India Managing Director(MD) Sunil Dutt, who recently unveiled the company’s next generation of smartphones with the launch of the BlackBerry Z10, has resigned. He had joined the company in December 2011. The BlackBerry Z10 has been seen as an important launch for the beleaguered company, as it fights to gain back the market share against market competitors such as Apple’s iPhone...

Sony Music India is launching its Sony Music Jive service for streaming and downloading music globally for its Xperia(Z, ZL and E series) range of smartphones. The Jive music service allows consumers to stream and download music from the Sony Music catalog of over two million songs on the Sony Xperia Smartphones. This service is powered by Infibeam Indent‘s music platform. Last year, Infibeam...

Facebook plans to introduce a way to filter the News Feed in their 7 March press event at its Menlo Park headquarters. The event is Facebook’s second event this year after the launch of Facebook’s personalized Graph Search. The News Feed is that center column of status updates, photo albums, and news stories you see every time you go to Facebook account. According to the changes, the...

LG Electronics has just infused life into webOS. Hewlett-Packard said that it will sell the webOS operating system to the South Korean technology giant LG Electronics for an undisclosed sum. LG is buying Palm’s webOS from HP to support its ‘Smart TV‘ technology. Smart TVs,  like smartphones are connected to the internet and allow for a more deeper and richer experience of interaction...