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Telecom players seem to be waking up to the power of local search so both Airtel and BPL seem to have launched local search products that their large subscriber base can use. While BPL Mobile has launched the local search service only in Mumbai, Airtel with its tie up with AskLaila has launched the service [...]

Web Startup News
Mouthshut.com the website which is a platform and community for feedback and rantings as well as ratings for brands/products/services has now launched another platform for employee’s to express their anger or their love for their employers/companies. Mouthshut has launched a new platform - Employers.
According to mouthshut this new platform would provide:
1) Feedback to [...]

Recently Affle announced a tie up with Airtel on the sms search front with its SMS 2.0 product which would be powering the sms search on Airtel. We felt there was a need to get a sense where this Industry i.e. the mobile search space was headed be it sms search or search via mobile [...]

It’s been a while since big-wig search engines like Yahoo, Google and MSN Live had launched their local search engines but how many times have you ever used it to find a certain eatery joint or a movie multiplex nearby? It’s both an irony and heartening to know that OnYoMo manages to quench our thirst for local search much better than any other in the market.

Well, no more. Google has come up with a Mobile Search feature that allows you to search whatever you like that might make use of knowledge regarding your current geographical location.

open2save.in a retail aggregator of deals and discounts which we have covered earlier here has announced a tie up with Zook a mobile answer engine of Ziva Software which is funded by Ojas Ventures whose Managing Partner Mr.Rajesh Srivastha was interviewed by WATShow recently.

open2save which started in January 2007 and based out of Bangalore now [...]

In a move to capture a portion of the ever so lucrative mobile advertising market in India Yahoo has announced a tie up with Idea cellular. We had blogged earlier on the broad mobile advertising models in India. Its seems like the mobile space is seeing more action these days in India than the online [...]

AskLaila, one of India’s hottest search engines will now be available on your mobile phones via a WAP based app and also an SMS service. Any mobile subscriber with GPRS connectivity can log in to the mobile WAP site (m.asklaila.com) and find what he/ she is looking for. For subscribers who do not have GPRS connectivity or [...]

Google India has introduced voice search in Hyderabad. People in Hyderabad can now dial in to a toll free number 1 800 41 99 99 99. The Vodafone India subscribers will not ab able to use teh service as Vodafone dows not allow toll free numbers dialing. The service, smilar in offering to JustDial, will offer seach results for local business search.

Google has launched a plugin which enables Google search on the Windows Mobile Phone. A few weeks ago they had launched a similar plug-in for Symbian devices.

The plugin effectively puts a Google search shortcut onto the phone’s home screen. This shortcut basically enables you to search the web right from your phone screen thereby reducing [...]

Search Marketing contributes to 8% of all ad spends in the UK. In the US, the number is at 2%.
 
 
In India, the figure for search engine marketing is Rs. 600 crores for Indian Company Spends + Spends Abroad + Abroad Companies Spend in India.
 
 
What is Search Engine Marketing?
 
Sponsored Links and Results come under [...]

The trend of portals such as Yahoo!, Google, MSN and AOL going mobile is taking mobile users with awe. Certainly, the war of the internet giants is getting warmer to capture the mobile search market. The mobile market in Asia is huge and certainly the giants are making efforts to prepare for the big [...]

The latest scoop on google is that Google will be now available on sms. The service would be providing local information to users through sms. One does not even require a GPRS enabled handset to access this service. Google has tied-up with five operators Reliance, Bharti Airtel, BSNL, BPL and Aircel who would be providing [...]

Mkhoj a mobile advertising firm has introduced a new platform for consumers that allows them to search for local every-day products having best deals and discounts directly from their mobile phones.
Users have to just type the product (e.g  shoes) along with the locality (bandra Mumbai) and then send the message to mkhoj at 6767777
merchants [...]