Zook.in Spreads Its Mobile Web To International Shores – Will Adoption Happen?

by | posted: October 9, 2009
Zook.in the mobile search service by Bangalore based Ziva Software has been quite active over the last year or so. It has made strides by tying up with players like Open2save as well as launching features...
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Mobile Tieups Update: BSNL – ROK / Zook – IDEA

by | posted: June 8, 2009
By Siddarth Raman At WATBlog, we’ve kept you abreast of the latest developments in the mobile world. Last year, a report by Springboard research estimated that over 12 million subscribers would...
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Guruji Dons the Social Avtaar: Launches Social Networking Apps

by | posted: February 16, 2009
From being a local search engine to a mobile search player to adding a finance vertical Guruji.com seems to be on a joyride across different digital segments and now it has got on the social bandwagon...
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Zook’s Nokia app released – Review & Comparison Of Zook Vs Google Vs Activesearch

by | posted: February 4, 2009
Mobile search is something which seems like getting hot these days, which makes complete sense as Mobile internet usage is quite significant and has been almost doubling every year for quite sometime....
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Airtel & BPL Mobile Launch City Search Feature – Airtel Ties Up With AskLaila For the same

by | posted: November 13, 2008
Telecom players seem to be waking up to the power of local search so both Airtel and BPL seem to have launched local search products that their large subscriber base can use. While BPL Mobile has launched...
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Startup News: Zook Launches Zook Alerts While MouthShut Launches Employee Feedback Platform

by | posted: October 2, 2008
Web Startup News Mouthshut.com the website which is a platform and community for feedback and rantings as well as ratings for brands/products/services has now launched another platform for employee’s...
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Five Industry Players Answer WATBlog On Where Mobile Search Is Headed In India?

by | posted: September 29, 2008
Recently Affle announced a tie up with Airtel on the sms search front with its SMS 2.0 product which would be powering the sms search on Airtel. We felt there was a need to get a sense where this Industry...
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Google’s Mobile Search, Powered by “My Location” – The Idea, Applications & Limitations

by | posted: September 12, 2008
  It’s been a while since big-wig search engines like Yahoo, Google and MSN Live had launched their local search engines but how many times have you ever used it to find a certain eatery joint or...
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Open2Save & Zook Tie Up To Power Best Deals On Mobiles

by | posted: August 28, 2008
open2save.in a retail aggregator of deals and discounts which we have covered earlier here has announced a tie up with Zook a mobile answer engine of Ziva Software which is funded by Ojas Ventures whose...
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Yahoo Ties Up With Idea Cellular & MTNL For Mobile Advertising & OneSearch

by | posted: June 17, 2008
In a move to capture a portion of the ever so lucrative mobile advertising market in India Yahoo has announced a tie up with Idea cellular. We had blogged earlier on the broad mobile advertising models...
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AskLaila Enters Mobile Search Market

by | posted: May 19, 2008
AskLaila, one of India’s hottest search engines will now be available on your mobile phones via a WAP based app and also an SMS service. Any mobile subscriber with GPRS connectivity can log in to the...
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Google India Introduces Voice Search in Hyderabad

by | posted: April 4, 2008
Google India has introduced voice search in Hyderabad. People in Hyderabad can now dial in to a toll free number 1 800 41 99 99 99. The Vodafone India subscribers will not be able to use the...
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Google Launches Search For Windows Mobile

by | posted: March 21, 2008
Google has launched a plugin which enables Google search on the Windows Mobile Phone. A few weeks ago they had launched a similar plug-in for Symbian devices. The plugin effectively puts a Google search...
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India Digital Summit 2008: All About Search Engine Optimization, Social Media Optimization and The Future of Search Marketing

by | posted: January 14, 2008
Search Marketing contributes to 8% of all ad spends in the UK. In the US, the number is at 2%.     In India, the figure for search engine marketing is Rs. 600 crores for Indian Company Spends + Spends...
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Yahoo! Ties Up With BSNL, BPL Mobile And Others For OneSearch On Mobiles!

by | posted: November 14, 2007
The trend of portals such as Yahoo!, Google, MSN and AOL going mobile is taking mobile users with awe. Certainly, the war of the internet giants is getting warmer to capture the mobile search market. The...
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Google SMS’ng its way into India

by | posted: October 9, 2007
The latest scoop on google is that Google will be now available on sms. The service would be providing local information to users through sms. One does not even require a GPRS enabled handset to access...
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