Telecom players seem to be waking up to the power of local search so both Airtel and BPL seem to have launched local search products that their large subscriber base can use. While BPL Mobile has launched...

Recently Affle announced a tie up with Airtel on the sms search front with its SMS 2.0 product which would be powering the sms search on Airtel. We felt there was a need to get a sense where this Industry...