HT Media Ltd has formed a new joint venture with a London Stock Exchange listed firm Velti Plc to provide mobile marketing services to other brands, ad agencies and network operators in India. Firefly...

Mobile marketing will be bigger than online,   There is lot of buzz regarding mobile marketing in India. With more than 200 million (both CDMA and GSM) mobile subscribers as compared to 35 million...

There were times when we dream’t of getting a Mobile phone for our self and we wondered how a cell phone could have a camera some four years ago. Times have changed drastically for the average mobile...

I think every marketer has toyed with mobiles and how to use them in Integrated Marketing Communication. Being consistent and complete in this communication medium is a difficult task, so when I came across...

Buongiorno India which is a part of Buongiorno Ltd  a european media company in the market of design, production, aggregation and distribution of multimedia content, mainly entertainment services...