Archive for mobile marketing
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Is Digital Media The Right Channel For Youth-Centric Brands?
The youth segment now-a-days is an “on-demand” market, with brands seeking their vivid attention. They want to know what your product has in the first few words, or you’ve lost their attention. The fickle nature of this segment although erratic, their inclination defines heavy opportunity for advertisers. Digital media today comprises a massive deal of [...]
Sony Music And iBiBO Tie Up – Singing Competition On Mobile
Ibibo’s one of the more popular Indian social networking sites. From moulding itself into an entertainment hub to introducing the idea of Ibibo networks, Ibibo’s attempting everything to replicate the success of other social networks. Ibibo seems to have got a touch of Apple fever from launching iVideoshare to a hots of other i-tools on [...]
Interview With Rajiv Hiranandani – Mobile2Win – On Mobile Marketing, 3G & More..
WATShow.com caught up with Mr.Rajiv Hiranandani — Founder Mobile2win and questioned him about mobile marketing potential, 3G impact and future of mobile marketing. Check out his answers in the WATShow below:
Check out more such shows with Internet and mobile entrepreneurs only on WATShow.
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3 Must Know Interviews on Digital Marketing – Mobile, Wiki and Social Media
On Facebook today I liked a friend’s status – Weekends are for inspiration and weekdays for execution. Though this is the first time I read this I have been implementing this into my worklike for quite some while now. So weekends are usually time to sit back and read up and get inspired, get ideas and most importantly gain knowledge. This weekend having some time on hands to blog, I thought of putting through these three references of interviews you must know if you are into digital media and marketing.
HT Media Forays Into Mobile Marketing – Forms JV With Velti Plc
HT Media Ltd has formed a new joint venture with a London Stock Exchange listed firm Velti Plc to provide mobile marketing services to other brands, ad agencies and network operators in India.
Firefly e-Ventures Ltd which is HTMedia’s investment arm and has earlier acquired the likes of desimartini will have a 65% stake in the [...]
Mobile Marketing v/s Internet marketing
Mobile marketing will be bigger than online,
There is lot of buzz regarding mobile marketing in India. With more than 200 million (both CDMA and GSM) mobile subscribers as compared to 35 million internet users, definitely mobile marketing offers a wider audience base. Though, in spite of such huge market size available, not many [...]
Indian Mobile Marketing Trends For 2008!
There were times when we dream’t of getting a Mobile phone for our self and we wondered how a cell phone could have a camera some four years ago. Times have changed drastically for the average mobile user and the Indian Mobile user base is growing considerably each day.
Today, mobiles carry those funky features such [...]
Cadbury’s fantastic mobile marketing campaign!
I think every marketer has toyed with mobiles and how to use them in Integrated Marketing Communication. Being consistent and complete in this communication medium is a difficult task, so when I came across this mobile marketing initiative by Cadbury India, I just had to give it the finger (Naaah! not that one – the [...]
Buongiorno India joins the Digital Marketing Space.. Also launches WAP site with BPL Mobile
Buongiorno India which is a part of Buongiorno Ltd a european media company in the market of design, production, aggregation and distribution of multimedia content, mainly entertainment services via mobile and email is seriously looking at the digital marketing space in India.
Milind Pathak, Co-CEO and Country Manager, Buongiorno India, said, “We are into two lines [...]