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Mobile marketing will be bigger than online,
 
There is lot of buzz regarding mobile marketing in India. With more than 200 million (both CDMA and GSM) mobile subscribers as compared to 35 million internet users, definitely mobile marketing offers a wider audience base. Though, in spite of such huge market size available, not many [...]

There were times when we dream’t of getting a Mobile phone for our self and we wondered how a cell phone could have a camera some four years ago. Times have changed drastically for the average mobile user and the Indian Mobile user base is growing considerably each day.
 
Today, mobiles carry those funky features such [...]

I think every marketer has toyed with mobiles and how to use them in Integrated Marketing Communication. Being consistent and complete in this communication medium is a difficult task, so when I came across this mobile marketing initiative by Cadbury India, I just had to give it the finger (Naaah! not that one - the [...]

Buongiorno India which is a part of Buongiorno Ltd  a european media company in the market of design, production, aggregation and distribution of multimedia content, mainly entertainment services via mobile and email is seriously looking at the digital marketing space in India.
Milind Pathak, Co-CEO and Country Manager, Buongiorno India, said, “We are into two lines [...]