Archive for mobile advertising

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Cricinfo to monetize its mobile site signs up Admob

Cricinfo.com which is th most comprehensive and leading site around cricket in the world has signed up with Admob to monetize its mobile site. Just recently we had mentioned how internet access on mobile may drive the entire internet penetration. So this news about cricinfo tying up with a mobile advertising solution company Admob just [...]

Google Mobile Adwords Free Till 18th Nov

We have previously blogged about Google introducing adwords for mobile.
Here are the latest developments/updates on them -

Google will shorty begin the adwords service for mobile (where users would be able to see ads on their phone)

Google says the ads will run free for its regular clients through Nov. 18

anyone who is running adwords will [...]

Monopoly of Operators holding back GPRS growth and Mobile Application development in India

‘I am providing Mobile Games for download completely free of cost on my site – would I face resistance from you as an operator?’ was a question directed at Mr. Harit Nagpal (Marketing Director, Hutch) by a representative of HovR at yesterday’s edition of Mobile Monday (Mumbai).
The answer was a blunt – YES.
Mr Nagpal added [...]

Round up of mobile sms advertising in India

With the new Do-Not-Disturb registry being formed in India. A lot of advertisers will be facing advertsing problems as they would be restricted to make cold calls to numbers that are registered with the service.
So where does that leave the advertiser??There are new companies that help out users to make money at a cost of [...]

Hungama.com also gets into Mobile Advertising

The first half of this year has seen some real action in the mobile advertising space. And we have been keeping tab on most of it. Just a couple of days back we had a post on the potential of mobile advertising. Where we mentions both biggies airtel and tata looking at this space.
We have [...]

Operators recognising massive Mobile Advertising potential

Tata Indicom have launched a mobile advertising programme in partnership with Mast Mobile Media. This would enable distribution of interactive ads in Tata Zone brew applications. These ads are currently being served in the downloadable music, ringtone, wallpaper etc app.
They would support ‘click-to’ actions which include interactive voting, free downloads, coupons, SMS and call…
This [...]

Yahoo to place ads on mobile across 19 countries

Yahoo Inc. will now start showing mobile display advertising in its Yahoo Mobile Web service in 19 countries. Yahoo mobile advertising will be launched in countries like India, Indonesia, Italy, Malaysia, Mexico, Argentina, Australia, Brazil, Canada, France, Germany, Thailand, United States, United Kingdom, Philippines, Singapore, Spain, Taiwan and Vietnam.
The customers who click on these ads [...]

Google to introduce mobile ads in India

The rate at which google is expanding its range of services across the globe its virtually impossible for its competitors to play catch up. Now google has expanded to several additional countries and is testing to provide ads to mobile devices.
The test, which began in August, was available in the U.S., the U.K., Germany and Japan, and now it [...]

Google Adwords will now reach mobile subscribers

Mediapost: I am sure most of you know what google adwords is.. and for the benefit of those who dont.. Google Adwords is google’s ad network programme which invites advertisers to place ads on the right column next to search results by bidding for keywords (I hope that was simple enough.. if not here is [...]