Top 10 Mobile Marketing Trends for 2011

by | posted: December 31, 2010
As the year 2010 comes to an end, 2011 should be bringing a plethora of money and new trends in the mobile advertising market. According to Rohit Dadwal, Managing Director, MMA Asia Pacific, “Recent...
0 comment

Indians Most Receptive To Mobile Ads : Inmobi Survey

by | posted: November 23, 2010
Inmobi, in partnership with comscore has release a report titled – A Global View of Mobile Advertising which reveals unexpectedly high levels of user acceptance of mobile advertising in India. The...
1 comment

iVdopia Brings Rich Ads To WAP Sites With InWAP and PreWAP

by | posted: November 22, 2010
India is predominantly a feature phone market, but smartphones are steadily gaining acceptance as they become more affordable. A large number of India’s mobile web users rely on WAP sites –...
0 comment

WATShow With Rammohan Sundaram On Mobile Advertising Growth

by | posted: November 22, 2010
We caught up with Rammohan Sundaram Of NetworkPlay who spoke on Mobile Advertising Growth and outlines as to which type of mobile outreach works better be it sms, wap or rich media. Check out the exclusive...
0 comment

After BlackBerry, BuzzCity Launches In-App Advertising For Android

by | posted: October 20, 2010
Mobile phones are an integral part of our lives. Thanks to smartphones, we can now do pretty much anything using our mobile phones. As a result, marketing and advertising over the phone as really grown...
0 comment

Bharti Airtel Stops Bulk SMS Business – Other Service Providers To Follow?

by | posted: September 2, 2010
When you get a SMS these days, in most likelihood it will be something like the one I got today morning which said “Best Buy for Property in Pune: Laburnam Park. Pls Call 26****00“. As much...
7 comments

New Competitor In Mobile Advertising World – StratosHear Launches MobiAdz

by | posted: September 1, 2010
The more we talk about it, the more we learn about its potential. The mobile revolution has long been talked about by us, and by the looks of it, we shall continue to do so for some time now. Mobile marketing/advertising...
0 comment

Paid vs Free Business Models In The Digital Space: Which Is Better?

by | posted: August 3, 2010
Is this really even a debate? We all know how much us Indians love free things. But when it comes to monetizing through digital medium, which strategy will reign? Paid will obviously get money but then...
2 comments

SMS Marketing – Beneficial For Some, Annoying To Many

by | posted: July 28, 2010
For any corporate, the task of advertising and attaining extensive consumer reach could never have been made easier than the way it is today. That’s right, several SMS services and solutions providing...
3 comments

WWW: WAT Weekly WrapUp 18th – 25th July 2010

by | posted: July 26, 2010
This week saw great progress in India with the launch of the $35 laptop by the HRD Ministry, and also the new Rupee symbol that can now be used in writings. The country also showed its progress by launching...
0 comment

3G To Help Mobile Advertising Grow

by | posted: July 20, 2010
Advertisements on phones might annoy us at times, but no one can deny that mobile advertising is a market that will only continue to grow. Companies like InMobi and AdMob have pioneered mobile advertising...
1 comment

InMobi Gets Funds To Stay In The Race

by | posted: July 14, 2010
Mobile marketing is still a new concept for most. Though it is not really prevalent in India, it is definitely on the rise in the US and Europe. A couple of companies that started the mobile marketing...
2 comments

Apple Under The FTC’s Scanner

by | posted: June 17, 2010
The unveiling of the iPhone 4 raised the hopes many Apple fanboys and non fanboys alike. But Apple’s new Mobile Advertising Rules raised many eyebrows. Seemingly pointed at keeping competitors(read :...
0 comment

Apple To Launch iAd By July

by | posted: June 10, 2010
If the announcement of iPhone 4 made news across the web then this one should be given equal importance. After all Apple is never previously been associated with an ad driven model.  Apple yesterday announced...
0 comment

Inmobi Expands To US Markets

by | posted: June 10, 2010
InMobi a mobile advertising company which was earlier called MKhoj has made a big geographical leap. It has expanded its scope of services to cater to the US market.  InMobi already garners 2 billion...
0 comment

WATShow With Mahesh Narayan Country Manager AdMob On Mobile Advertising & Their Plans For India

by | posted: April 17, 2010
We caught up with Mahesh Narayan – Country Manager of Admob and questioned him about how it feels to be a google acquired company, what are the plans for mobile advertising in India and more.. Check...
2 comments