Twitter To Launch Ad Product For App Makers

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Micro blogging network Twitter is planning to release a new Mobile Advertising product meant for App Developers to enhance exposure of their creations.Twitter will soon release an advertising platform meant exclusively for Mobile App Makers. The platform is intended to further increase the awareness of the apps and encourage smartphone users to download and use them. The already experimented platform...
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Affle Redefines Ad2C To Ad2Campaign To Take On Additional Mobile Ad Management Duties

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Digital Media and Associated Mobile Promotions Company Affle has attempted to redefine its ad2c business and re–launched the same as ad2campaign.Affle has launched its revamped ad2campaign platform that will attempt to build on the earlier iteration and add newer features to Mobile Marketing enhanced by Big Data parameters. Ad2campaign will go beyond the present crop of Mobile Advertising platforms...
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Instagram Inks $100M Ad Deal With Omnicon Group

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Instagram has inked its first major ad deal with ad agency Omnicom. The Facebook owned photo sharing service has signed a $100 million deal with advertising giant Omnicon Group, five months after rolling out its first official ads on the photo and video-sharing service. It experimented with advertising from brands such as Michael Kors, General Electric, Levi’s, Lexus, and Ben & Jerry’s. As...
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Yahoo Introduces Native Advertising Marketplace ‘Gemini’

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Yahoo has rolled out Gemini, new platform that combines mobile search and native advertising into a single marketplace. Gemini will enable advertisers buy, manage and optimize their mobile search and native ad spend on a single platform. The marketplace will be available as part of Yahoo Ad Manager, the company’s existing self-service ad buying platform. Prior to this its mobile search ads...
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Flytxt’s Mobile Advertising Platform Integrated Within Idea Cellular

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Idea Cellular has partnered with Data Analytics firm Flytxt for the latter’s Mobile Advertising Platform ‘QREDA’.India’s third largest telecom service provider Idea Cellular tied–up with Flytxt to incorporate Mobile Advertising within its network. As part of the deal, Flytxt’s QREDA, a Mobile Advertising Platform, as well as Mobile Advertising Marketplace, mADmart, will allow brands and...
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InMobi Introduces Advanced Video Ad Platform

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Explosive usage of smartphone and internet has triggered the growth of mobile advertising in recent times. Business owners today need to look beyond traditional advertising channels and embrace technology to keep in touch with or find new customers. Videos among other forms like pop-up, banner etc. is pegged to be the key component of the mobile advertising ecosystem.Global mobile advertising spend...
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Twitter Clocks 241 Million Montly Active Users, Q4 Revenue Reaches $243m

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Twitter today announced its first earnings report as a public company. The micro blogging site registered “strongest quarter to date,” ending with quarterly revenue of $243 million up 116 percent year-over-year, said Twitter CEO Dick Costolo in the earnings call.  For the full 2013 fiscal year, the company posted $664.9 million in revenue. “Twitter finished a great year with our strongest...
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Video Will Propel Mobile Ad Market: Gartner

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Mobile Advertising has been growing by leaps and bounds, but the most important contributor will continue to be Video. There are a wide variety of Ad Formats in use right now; from simple banner to complex pop–up advertising. But research firm Gartner is confident that there is no better way to connect with the target audience than Video Advertising.Mobile Display Ad Formats or as they are simply...
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Facebook Has Over 1.23 Billion Monthly Active Users, Q4 2013 Revenues Soar

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The big blue social network just keeps getting bigger by day. Facebook has exceeded Wall Street estimates and delivered its strongest revenue growth in two years, as mobile ad sales continued to accelerate. Facebook posted a profit of $523 million in the fourth quarter of 2013, up from $64 million last year. The company now earns 53% of ad revenue from mobile, or $1.37 billion of its $2.59 billion...
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Mobile Advertising May Stagnate Before Surging: Report

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The mobile segment is possibly at its highest momentum right now, but a new research points out that the Mobile Advertising Segment might lose some of its sheen for a short duration before resurging.The mobile advertising segment is getting an overwhelming response from all quarters. While users are overall receptive to the concept, app & game developers are coming up with newer ways of monetizing...
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