Vserv.mobi Generates‭ ‬5‭ ‬US$‭ ‬eCPM Global Monetisation For Twist Mobile On Nokia’s Ovi Store

by | posted: October 19, 2011
The mobile advertising scene is getting very competitive and interesting in India and innovation alone can save a company from failure. Vserv.mobi is one such company who have delivered ad based marketing...
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Facebook for Mobile is an Ad Buyer’s Delight

by | posted: August 9, 2011
From a Harvard geek’s dorm room to a multi-billion dollar global social network within a few years, Facebook has seen it all. It was only a matter of time before Indian expats started preferring it to...
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Komli Media Gain Control Over ZestADZ

by | posted: July 19, 2011
After acquiring Singapore based Aktiv Digital in a cash and equity deal and Postclick in order to dominate APAC region, Komli Media has now announced the acquisition of  ZestADZ. After this accomplishment,...
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Affle Adds eBuddy To Its Mobile Advertising Plans In India

by | posted: June 30, 2011
Affle one of the strategic mobile media has entered into a partnership with eBuddy which happens to be a mobile messaging company. Now Affle will have exclusive access to sell eBuddy’s mobile inventory...
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IntARact – an attempt to make ads interactive

by | posted: June 13, 2011
Traditional form of advertising is a one way process. Someone flipping through the pages of a newspaper comes across an ad, has a look at it and moves on. IntARact, an application developed by TeliBrahma...
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50% Of Mobile Downloads Are For Cricket In India: The BuzzCity Report

by | posted: April 25, 2011
Recently BuzzCity Report announced its mobile advertising report. According to the report, in the first quarter of 2011 more than 23.2 billion ad banners were delivered across entire network. And there...
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InMobi Lures Developers With Higher Rev Share – Announces World Developer Fund

by | posted: March 7, 2011
What stands between InMobi and true global domination of the mobile advertising space is the lack of a strong foothold in the US markets. Their strongest competitor being Admob which is now a Google owned...
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India Is The Largest Mobile Advertising Market In APAC : Inmobi

by | posted: January 7, 2011
Inmobi has released a network research report that looks at mobile advertising trends in India and the Asia Pacific region between July and October 2010. There are reports for the US and EU as well, but...
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Top 10 Mobile Marketing Trends for 2011

by | posted: December 31, 2010
As the year 2010 comes to an end, 2011 should be bringing a plethora of money and new trends in the mobile advertising market. According to Rohit Dadwal, Managing Director, MMA Asia Pacific, “Recent...
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Indians Most Receptive To Mobile Ads : Inmobi Survey

by | posted: November 23, 2010
Inmobi, in partnership with comscore has release a report titled – A Global View of Mobile Advertising which reveals unexpectedly high levels of user acceptance of mobile advertising in India. The...
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iVdopia Brings Rich Ads To WAP Sites With InWAP and PreWAP

by | posted: November 22, 2010
India is predominantly a feature phone market, but smartphones are steadily gaining acceptance as they become more affordable. A large number of India’s mobile web users rely on WAP sites –...
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WATShow With Rammohan Sundaram On Mobile Advertising Growth

by | posted: November 22, 2010
We caught up with Rammohan Sundaram Of NetworkPlay who spoke on Mobile Advertising Growth and outlines as to which type of mobile outreach works better be it sms, wap or rich media. Check out the exclusive...
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After BlackBerry, BuzzCity Launches In-App Advertising For Android

by | posted: October 20, 2010
Mobile phones are an integral part of our lives. Thanks to smartphones, we can now do pretty much anything using our mobile phones. As a result, marketing and advertising over the phone as really grown...
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Bharti Airtel Stops Bulk SMS Business – Other Service Providers To Follow?

by | posted: September 2, 2010
When you get a SMS these days, in most likelihood it will be something like the one I got today morning which said “Best Buy for Property in Pune: Laburnam Park. Pls Call 26****00“. As much...
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New Competitor In Mobile Advertising World – StratosHear Launches MobiAdz

by | posted: September 1, 2010
The more we talk about it, the more we learn about its potential. The mobile revolution has long been talked about by us, and by the looks of it, we shall continue to do so for some time now. Mobile marketing/advertising...
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Paid vs Free Business Models In The Digital Space: Which Is Better?

by | posted: August 3, 2010
Is this really even a debate? We all know how much us Indians love free things. But when it comes to monetizing through digital medium, which strategy will reign? Paid will obviously get money but then...
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