Bangalore-based mobile advertising network claims it now provides ads to more than 691 million customers on their mobile phones across a massive country user base of 165 million. That, according to the mobile ad giant, covers about 40% of the world’s total smartphones. The USA is home to their largest customer as well as end user base, which according to its report, is pegged at 156 million unique...

Vserv, the Indian mobile advertising network which serves global clients and audiences, has announced a strategic partnership with Yahoo! This partnership will see Vserv monetizing Yahoo’s premium mobile inventory in Southeast Asian markets like Singapore, Malaysia, Philippines, Thailand and Vietnam. These markets are important since they are going to see good growth in mobile usage and could thus...

Multi-Screen Performance network, Tyroo has revealed that it is seeing 300,000 clicks and 15,000 installs on Android per day. According to the company, 6% of its conversion traffic which it delivers to e-tailers, comes from mobile devices. The company also claims to drives 10000 transactions for VAS clients and has the capacity to deliver 4000 leads per day. The average cart value of e-commerce transactions...

Mobile advertising companies are forever searching as to how they can put advertising in a compelling way on smartphones. Smartphone have seen a huge uptick in sales over the last few years and it makes sense for marketers to direct brand messages to audiences on the medium since the phone is always with the consumer. The time a normal person spends on their smartphone is also an important factor....

India’s online ad industry is growing and if anyone is having doubts about the massive potential that is seen in the digital advertising space, a look at the latest report jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International will clear them all. According to the report the online advertising market in India is projected to reach Rs. 2,938 crore...

Following close behind the launch of Nexus 7 16 GB WiFi version in India after a lot of delays, Asus has announced the launch of Nexus 7 32 GB WiFi+3G as well as WiFi-only model in India. The 3G version of the tablet will be available at an MRP of Rs. 21,999 whereas the Wi-Fi variant would be available for Rs. 18,999. It’s worth pointing out that this is the maximum retail price and the street...

In today’s age of social media, it is easy for fans to have a global voice. With more brands realizing the value of having a digital footprint building their online profiles on social media platforms, they are providing a transparent and open platform for followers to voice their experiences and for others to access them. The traditional word-of-mouth has taken a digital turn which also means...

Content monetization techniques have been around for some time now. With the growing prominence of smartphone applications, ad managers are always looking for better opportunities to beam promotional messages. Mobile Ad Network Seventynine.mobi seems to have come up with its own App Monetization Technology to suite their requirements. Christened ‘App Jacket’, the platform is being touted to be...

AdIQuity a dedicated Mobile Advertising Platform had announced a good opportunity for App Developers to bring forth their creations & get recognition for it. Android is still the most appealing platform: Google’s Mobile OS Android continues to garner the most attention from App Developers followed by iOS. Interestingly, the newly launched BlackBerry OS 10 from the company with the same name...

Sony Music India is launching its Sony Music Jive service for streaming and downloading music globally for its Xperia(Z, ZL and E series) range of smartphones. The Jive music service allows consumers to stream and download music from the Sony Music catalog of over two million songs on the Sony Xperia Smartphones. This service is powered by Infibeam Indent‘s music platform. Last year, Infibeam...