Reliance ADAG’s Zapak.com has partnered with ad-supported mobile games distribution company Greystripe to make available Greystripe’s 900+ ad-supported mobile games and applications on zapak.mobi...

We reported on Nayanaya.mobi being launched today morning and there being a confusion on the business model and monetization of third party content on Nayanaya sites.  So we got in touch with Mr.Rajesh...

Admob a global mobile advertising player which recently announced the launch of its services in India has raised its 3rd round of funding from Sequoia Capital and Accel Partners (Yes the same guys who...

  We had blogged about the broad mobile advertising models before and have also done a round up of various sms advertising players out there in the market. Currently, this market is very nascent....

Well they say its not too late to change a business strategy. Better change it than see your business die. This principle can be very well applied to mKhoj.com which initially started as a mobile search...

Well everybody in the WAT (Web, Advertising Technology) Space seems to be going regional so whether its  web portals,  im chat, search engines or mobile players everyone is after that regional customer...

The global mobile marketing industry was worth $1.8 billion in 2007 and is expected to grow to $24 billion by 2013, according to ABI Research. With over 200 million mobile subscribers its no surprise that...

I think every marketer has toyed with mobiles and how to use them in Integrated Marketing Communication. Being consistent and complete in this communication medium is a difficult task, so when I came across...