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Reliance ADAG’s Zapak.com has partnered with ad-supported mobile games distribution company Greystripe to make available Greystripe’s 900+ ad-supported mobile games and applications on zapak.mobi and zapak.com.

In effect this brings a sort of an app storefront concept just like Apple has one for their mobile users. Mobile gaming is big in India and ad supported mobile [...]

We reported on Nayanaya.mobi being launched today morning and there being a confusion on the business model and monetization of third party content on Nayanaya sites.  So we got in touch with Mr.Rajesh Jain as promised and questioned him about the details of the Nayanaya launch.
Here is the interview

1) What is the objective/business case behind [...]

Admob a global mobile advertising player which recently announced the launch of its services in India has raised its 3rd round of funding from Sequoia Capital and Accel Partners (Yes the same guys who acquired Erasmic in India). Admob raised 15.7 million $ which ofcourse which wil be utilized to futher its expansion plans in [...]

We had blogged about the broad mobile advertising models before and have also done a round up of various sms advertising players out there in the market. Currently, this market is very nascent. Its pegged at just 40 crores, which is almost the same size at which online advertising was pegged at way back in 2000’s, even with the nascent internet penetration at that time.

Well they say its not too late to change a business strategy. Better change it than see your business die. This principle can be very well applied to mKhoj.com which initially started as a mobile search engine and was able to raise seed capital from the mumbai angels. But over time they realised that [...]

Well everybody in the WAT (Web, Advertising Technology) Space seems to be going regional so whether its  web portals,  im chat, search engines or mobile players everyone is after that regional customer down south. The next one to soon join the foray into the “we are regional” gang is MGinger the sms advertising company that [...]

The global mobile marketing industry was worth $1.8 billion in 2007 and is expected to grow to $24 billion by 2013, according to ABI Research. With over 200 million mobile subscribers its no surprise that the mobile advertising space is one with bubbling enthusiasm. With every passing day newer and newer players enter this market [...]

I think every marketer has toyed with mobiles and how to use them in Integrated Marketing Communication. Being consistent and complete in this communication medium is a difficult task, so when I came across this mobile marketing initiative by Cadbury India, I just had to give it the finger (Naaah! not that one - the [...]