Guruji.com Launches Mobile Ads Optimization Platform -’AdIQuity’

by | posted: April 11, 2011
Guruji.com has announced its venture into Mobile Advertising with the launch of ‘AdIOuity’, an Ad Optimization Platform. According to the report, AdIOuity have already generated 1.5 billion...
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InMobi Lures Developers With Higher Rev Share – Announces World Developer Fund

by | posted: March 7, 2011
What stands between InMobi and true global domination of the mobile advertising space is the lack of a strong foothold in the US markets. Their strongest competitor being Admob which is now a Google owned...
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WATShow With Rammohan Sundaram On Mobile Advertising Growth

by | posted: November 22, 2010
We caught up with Rammohan Sundaram Of NetworkPlay who spoke on Mobile Advertising Growth and outlines as to which type of mobile outreach works better be it sms, wap or rich media. Check out the exclusive...
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Apple To Launch iAd By July

by | posted: June 10, 2010
If the announcement of iPhone 4 made news across the web then this one should be given equal importance. After all Apple is never previously been associated with an ad driven model.  Apple yesterday announced...
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Inmobi Expands To US Markets

by | posted: June 10, 2010
InMobi a mobile advertising company which was earlier called MKhoj has made a big geographical leap. It has expanded its scope of services to cater to the US market.  InMobi already garners 2 billion...
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WATShow With Samir Bangara COO Indiagames On Mobile Gaming, Ads, Subscription & 3G

by | posted: April 14, 2010
We caught up with Samir Bangara who is the COO of Indiagames and asked him about Mobile gaming, mobile ads vs Subscription, 3G Impact and Indiagames global strategy. Do check out the exclusive WATShow...
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Mobile Tariffs To Go Free Via Ads?

by | posted: January 19, 2010
Seems that Cellular Operators are going through a tariff reduction wave as they are introducing one after another bumper scheme that have only one goal: reduce tariffs. We told you about Tata Docomo introducing...
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iVdopia Launches Talk2Me – Interactive Ad platform for iPhone apps

by | posted: January 18, 2010
Vdopia, online video ad network which received funding of $4 million last year seems to be gung-ho on potential of its iPhone advertising network- iVdopia. It has recently announced the launch of Talk2Me...
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Google To Rule Mobile Ads Now – To Acquire Admob For $750 Million

by | posted: November 10, 2009
Google is one of the largest digital advertising players in the world with its online ad revenue beating those of any other player. Over the last 2 years google has been on an acquisition spree to bolster...
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Insights On Mobile Advertising – Interview With Naveen Tewari – CEO, MKhoj

by | posted: May 25, 2009
We interviewed Naveen Tewari – Founder & CEO of Mkhoj and questioned him about the mobile advertising market in India and how his company Mkhoj was progressing in the same. What according to...
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Smsgupshup’s Monetization & Ad Sales Strategy – The Reseller Model

by | posted: April 17, 2009
Insurance companies do it and so do financial institutions and banks so why not a sms company Webaroo which is well known by its product Smsgupshup.com? Not sure what Im talking about? Well the similarity...
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Another Mobile Ad Deal: This time its VuClip and mKhoj

by | posted: January 22, 2009
Mobile advertising is the in thing as we found out recently with the IAMAI event around the topic and a unanimous consensus among panelists that this would be a big advertising medium in the future. So...
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Zapak Launches Ad Supported Mobile Gaming Brings Greystripe To India

by | posted: November 10, 2008
Reliance ADAG’s Zapak.com has partnered with ad-supported mobile games distribution company Greystripe to make available Greystripe’s 900+ ad-supported mobile games and applications on zapak.mobi...
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Interview With Rajesh Jain on NayaNaya.mobi & Its Business Model

by | posted: October 22, 2008
We reported on Nayanaya.mobi being launched today morning and there being a confusion on the business model and monetization of third party content on Nayanaya sites.  So we got in touch with Mr.Rajesh...
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Admob Raises 15.7 Million From Accel Partners – India is 3rd Largest Traffic Source For AdMob

by | posted: October 22, 2008
Admob a global mobile advertising player which recently announced the launch of its services in India has raised its 3rd round of funding from Sequoia Capital and Accel Partners (Yes the same guys who...
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Mobile Advertising To Be 500 Crores Market In 5 years

by | posted: June 23, 2008
  We had blogged about the broad mobile advertising models before and have also done a round up of various sms advertising players out there in the market. Currently, this market is very nascent....
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