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Admob a global mobile advertising player which recently announced the launch of its services in India has raised its 3rd round of funding from Sequoia Capital and Accel Partners (Yes the same guys who acquired Erasmic in India). Admob raised 15.7 million $ which ofcourse which wil be utilized to futher its expansion plans in [...]

After session 1,2, 3 and 4 came the last session on mobile marketing. Given than India has over 300 million mobile phones this session should be of prime importance to digital marketer purely because of its reach. This session had some nice insights by the panelists on how to approach mobile marketing.

Rathi  Gangappa National Account [...]

Well they say its not too late to change a business strategy. Better change it than see your business die. This principle can be very well applied to mKhoj.com which initially started as a mobile search engine and was able to raise seed capital from the mumbai angels. But over time they realised that [...]

Mkhoj a mobile advertising firm has introduced a new platform for consumers that allows them to search for local every-day products having best deals and discounts directly from their mobile phones.
Users have to just type the product (e.g  shoes) along with the locality (bandra Mumbai) and then send the message to mkhoj at 6767777
merchants [...]