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mKhoj Launches Regional Content Mobile Advertising – Includes Languages Across 17 Countries
mKhoj has announced the ability to power relevant mobile advertising tailored to local languages in seventeen different countries. With this announcement, mobile advertisers can leverage mKhoj’s ad network to display ads in hundreds of languages, including Afrikaans, Arabic, Bahasa, Hindi, Tamil, Turkic, and Zulu. In essence, these new advertising units, which target the exact location of an ad and serve it in the corresponding local language of that region.
Insights On Mobile Advertising – Interview With Naveen Tewari – CEO, MKhoj
We interviewed Naveen Tewari – Founder & CEO of Mkhoj and questioned him about the mobile advertising market in India and how his company Mkhoj was progressing in the same.
What according to you is the current market size for mobile advertising in India? (Sms + WAP/Gprs + Bluetooth)?
Reports say that WAP/GPRS market is about 75 [...]
Another Mobile Ad Deal: This time its VuClip and mKhoj
Mobile advertising is the in thing as we found out recently with the IAMAI event around the topic and a unanimous consensus among panelists that this would be a big advertising medium in the future. So after the NDTV and Affle partnership and the consequent clarification by mkhoj on their deal with NDTV active there [...]
HT Media Forays Into Mobile Marketing – Forms JV With Velti Plc
HT Media Ltd has formed a new joint venture with a London Stock Exchange listed firm Velti Plc to provide mobile marketing services to other brands, ad agencies and network operators in India.
Firefly e-Ventures Ltd which is HTMedia’s investment arm and has earlier acquired the likes of desimartini will have a 65% stake in the [...]
Admob Raises 15.7 Million From Accel Partners – India is 3rd Largest Traffic Source For AdMob
Admob a global mobile advertising player which recently announced the launch of its services in India has raised its 3rd round of funding from Sequoia Capital and Accel Partners (Yes the same guys who acquired Erasmic in India). Admob raised 15.7 million $ which ofcourse which wil be utilized to futher its expansion plans in [...]
@IAMAI 5th Panel: Mobile Marketing: When are we going to walk the talk?
After session 1,2, 3 and 4 came the last session on mobile marketing. Given than India has over 300 million mobile phones this session should be of prime importance to digital marketer purely because of its reach. This session had some nice insights by the panelists on how to approach mobile marketing.
Rathi Gangappa National Account [...]
Funding Updates : mKhoj Gets 7.1 Million in Funding from Sherpalo and KPCB
Well they say its not too late to change a business strategy. Better change it than see your business die. This principle can be very well applied to mKhoj.com which initially started as a mobile search engine and was able to raise seed capital from the mumbai angels. But over time they realised that [...]
mKhoj launches mobile platform for Advertisers & Consumers
Mkhoj a mobile advertising firm has introduced a new platform for consumers that allows them to search for local every-day products having best deals and discounts directly from their mobile phones.
Users have to just type the product (e.g shoes) along with the locality (bandra Mumbai) and then send the message to mkhoj at 6767777
merchants [...]