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Minglebox shifts from campus to education and career
Minglebox the first social network which got funded in India seems to have changed tracks with regards to their social network.They have changed their focus to providing MBA, Education oriented, Study abroad and counselling oriented content. A clear intrusion into the territory of Bharatstudent.com which is run by [...]

Recently Tyroo media came out with a report (download report here) in which it stated that branding/virals/communities can be the way Social Networks can be leveraged by Advertisers and even social networks can make some money. Now for branding to happen its important that both brands and socialnetworks come forward. This post attempts at putting forth the social networks point of view on “How Brands Can Leverage Social Networking in India”. We spoke to Kavita Iyer Founder of Minglebox, Siddhartha Roy COO BigAdda and Navin Mittal Business Head Fropper.com on their views.. Read On..

MensXpert.com, a lifestyle portal for Indian men will now host content from some of Infomedia’s leading magazines - Chip and T3. This is part of mensxpert’s overall portal strategy where we get the industry’s best to showcase their ‘expertise’ on their site.
 
“T3 & Chip were obvious choices as they are undisputedly the best gadget and [...]

We wrote about Dhingana way back in 2006 – they have just launched a spruced up version of their Social Network based on music.
 
They have the basic profile page, which gets updated automatically when you listen to some music. So for example if someone comes to your page, that person can see all the songs that you have [...]

Valentine day demonstrates the degree of love, affection and commitment for your loved ones. Lots of companies are promoting their product in various ways. As today’s Indian youth spends a considerable amount of time online, companies are gearing up to lure them in the cyber space.

Companies like eBay India are promoting various product ranges on [...]

After the facebook model in which the sites were focussed on college students only it seems like everyone out there wants to replicate and redo the same in India.  
Minglebox has been one such startup which though open to public is looking to specifically cater to the college going audience.
They are trying very hard by launching [...]

The latest of the Social Networking Sites to go mobile in India are Fropper.
Fropper have introduced MobiFUN powered by Mauj 7007 service. Mauj is also part of the People Interactive Group.
What can you do with this Mobile service?Well Fropper says it’ll help you search and add new friends, scrap and send messages to your [...]

Online Viral marketing and its impacts have been discussed on our blog before and there is no doubt in the fact that a well executed online viral does wonders for a companies brand and also for the traffic to its website.
There have been a few superlative virals in chidiya udi, chitthi and mentoshelpline which we [...]

The whole Social Networking thing has pretty much exploded in the Indian scene. In this post let us try to figure out – what it takes to run a successful Social Networking site and what it takes to get funded.
I even had the privilege of speaking to Kavita Iyer (CEO, MingleBox.com) earlier today and convinced [...]

Well with biggies like Naukri (Reliable source and also mentioned here) looking to enter and Reliance entering the Social Networking scene, we decided to check out on the latest happenings in the networks which are making their presence felt and some newer ones which have recently sprung up.
In the last count – it was around [...]

Well some of you would have definitely seen the DesiMartini.com ad on TV recently. I happened to see it on HBO last weekend and it did seem pretty cool.
Have a look:

(The ad already has 18,000+ views on YouTube)
What baffles me is the time of advertising. The site is definitely not completely ready yet. [...]

Reliance is all set with the sabse bada ADDA! The BigAdda!
Well we did blog about this earlier too but credit to ContentSutra for coming up with the real ‘big’evidence of the connection.
Company officials, however, declined to comment, saying only that they’ll divulge more once things are finalized.
But have a look at this:

The [...]