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Not too long ago Mentos had launched a campaign through an interactive site mentoshelpline.com. If you have been a regular watblog reader since the last 6-8 months or so then you would have surely read our rave review of mentoshelpline interactive site. Even internationally mentos has been very innovative in their use of social media. [...]

Perfetti Van Melle the confectionery giant has some very well known brands like mentos, alpenliebe, chlor-mint and happydent among its large collection of confectionery brands. Recently their VP and COO of South Asia Mr.Stefano Pelle gave a talk on Online advertising at Indian Management Institute IMI on 17th July where he claimed that online advertising had great prospects [...]