Interactive agency Quasar has launched a new digital agency, fittingly called Blazar (a Blazar is a compact Quasar). According to Manish Vij (Co founder of Quasar) ”Blazar will have creative, media...

The Goafest 09 concluded a couple of days back with a lot of campaigns getting deserved awards and all agencies throwing around numbers of the metals they bagged. OnM touched 50 and continued to dominate...

You are reading it here first: We have got tipped off from reliable sources that Media2win the agency which is part of the 2win group headed by Alok Kejriwal has invested in Hover.in an in text advertising...

In India we’ve got used to a ‘Viral Marketing Campaign’ being associated with animated 2D cartoon ad-films. What we keep forgetting is that a real ‘Viral’ campaign is one...