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MIT Tech Review & Cybermedia Sign Agreement - To Bring EMTech Conference To India

MIT’s Technology Review which organises the EMTech Conference in the US has tied up with CyberMedia  and announced that they will be launching Indian editions of the EmTech Conference and the award-winning magazine Technology Review.
 
Speaking on the partnership the Editor of the Technology Review, Jason Pontin said “We met with several excellent potential partners and [...]

Quasar Media appointed “Agency on Record” by Apollo DKV

 
Quasar Media, a subsidiary of the Smile Interactive Technology Group, has been appointed by Apollo DKV Insurance Corp. as their AOR (Agency on Record) for a year and will be responsible for developing digital marketing campaigns, media planning and media buying.
 
Quasar claims to be India’s largest digital media and e-solutions provider. Its clients include MakeMyTrip, [...]

How About An Indian Ad Network For Blogs

If you look at the Indian scenario, there seems to be many blogs starting day by day. There is a huge possibility for an India centric ad network system coming out with their their blog advertising system.

Wikipedia To Go Off-Line In September, Publish A Book In Germany

Wikipedia encyclopedia’s first volume to be published in Germany in September 2008. The book will consist nearly 1,000 pages with approximate 50,000 most widely searched words on German version.

Technology, Media & Telecom Predictions 2008 - By Deloitte

Deloitte has come out with its 7th Annual Predictions Report for 2008 on Technology, Media and Telecom.
 
 
The technology predictions include the growing importance of digital data protection, a shift to online authenticity resulting from the abuse of anonymity on the Web, the need to find solutions for the industry’s talent scarcity, and the move to [...]

Is Digital Different from Offline with Respect to Marketing? Aspirants for the Online Industry - Read Carefully

Siddharth Swarup, The Joint – Managing Director of Ishir Infotech, and Harish Bahl, The Founder and CEO of Smile Interactive Technology Group spoke at the OMCAR 2008 Fair in New Delhi.
 
Here is what WATBlog thought was relevant:
 
The Digital fraternity today is an extremely small group of Individuals.
 
There are no formal courses in Digital.
 
The Digital Gurus of today are people who believed in [...]

ICICI Prudential helps Beta No. 1

Viral Ads are the flavor of the day. Webchutney has been making some pretty interesting virals of late. Today I came across this new one for ICICI Prudential. Themed on the bllywood movies of 1970’s it has an animated Mr. Bachchan look alike talking to a doctor about his ill mother. The doctor than prescribes [...]

Ram And Ria - Now Online and On A Mobile Screen Near You

Ram And Ria - Now Online and On A Mobile Screen Near You

Ram is a techie, nerdy, stuck-to-the-roots, traditional South Indian in his late 20’s. Ria is the suave, stylish, cosmopolitan Mumbaiker in her early 20’s. Fate plays cupid and in spite of being complete opposites, they fall in love in a hurry and marry in haste. And now, they will be available Online and a Mobile [...]

Bebo allows proprietary video content on its site

Bebo allows proprietary video content on its site

 

Social Networking site Bebo has launched Open Media platform. Using the platform, media companies can host their premium video content on Bebo. The users can provide build a video profile. Users can distribute the videos among each other.
 
Bebo won’t charge anything for all the paid contents from the users. But what is surprising is, it [...]

NDTV relaunches CricketNdtv.com!

NDTV relaunches its revamped site cricketNdtv.com. But we do have lots of other cricket sites that updates us with the scores.Then what will make
cricketNdtv.com survive in the market?
 
Is cricketNdtv.com different from other cricket sites?
 
Not much, cricketNdtv.com has a few features like Instaspeak which allows the users to share their views instantly by chatting and [...]

Internet In Sight Of Getting Killed Soon In India?

Internet is a huge resource of communication for people not only across India but also across the globe. More than 95% of corporate houses use the internet as a medium of doing business with business houses all over the world.
As the number of internet users is growing so is the size of the internet [...]

A lot of new websites in the pipeline: Reliance, MSN, Naukri etc queuing up

I re-call Mr Ajit Balakrishnan (Chairman, Rediff.com) saying during the Digital Marketing Conference that he felt there was a dearth of websites in India and that there is scope for lots and lots of more websites and portals.
Well some of the biggies are set to launch a lot of new websites…
InfoEdge (Naukri, 99acres, JeevanSathi..) [...]

US Newspaper circulation dips as users move to Internet

US Daily newspapers circulation further declined by 3.1% in last six months according to NAA, but Website traffic of major newspaper websites gone up by 5.3% in the first quarter of 2007. Analysts believe it is mainly due to increasing desire of instant gratification and boredom with print medium
 
Revenues from classified ads, Recruitment ads, a [...]