Internet Defines Economic Growth In India

Recently a study by the Indian Council for Research on International Economic relations (Icrier) placed a direct relationship between broadband, Internet growth and gross domestic product (GDP). Study...
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Mckinsey-Nielsen Join Hands For Social Media Marketing – Launch NM Incite

If there was one indication of how big social media in India can be its this one piece of news that came in today. When a large research company and another large consulting company join hands to venture...
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Know-Hows In Marketing, To-Dos’ In Strategies – Indian IT Cos’

The most worrying thought which comes across any employee of an Indian IT company is the thought of his ‘performance’. And one’s performance criterion has got to be unique from others,...
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