ZipDial Will Help Marketers Crack Mobile – Marketing Inspite Of The New TRAI Regulations

by | posted: September 26, 2011
Soon to be implemented TRAI regulations and policies to protect consumers from SPAM marketing SMS and calls, is giving lot of marketers sleepless nights. Obviously, the law is being enforced with the intention...
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Google Goggles Can Now Solve Sudoku?

by | posted: January 11, 2011
Apart from Layar, and now WordLens, Google Goggles is one of the best uses of image recognition. Now Google has packed it with 3 more very useful features, furthering its vision of connecting the offline...
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India Number Two In Internet Spammers

by | posted: July 15, 2010
There is always something about us Indians that makes the world take notice. Often, in the wrong sense. While you have some people appreciating the work we do, others are just plainly pissed off at hearing...
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Global Mobile Survey Conducted By Initiative: The Age of Mobile Phones?

by | posted: June 23, 2010
As global technology advances at a frenetic pace and analysts, techies and businessmen take pains to fathom what the future might have in store for us, it is not too difficult to wonder if the next era...
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HR and Marketing Shake Hands and Decide to Merge in the Newly Social and Digital Media

by | posted: November 25, 2009
The more I look the more I feel HR and Marketing will Merge in the Digital Social Media. I first began looking to correlate HR and marketing a good 4 or 5 years back for a human resource management project...
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IndiaMART To Spend 50% Of 25 Crore Marketing Spend On Digital!

by | posted: September 8, 2009
Further to my previous post on TradeIndia’s Chinese section, here comes more updates from the B2B space, IndiaMART have allotted a budget of around Rs. 25-30 crore for advertising and marketing activities...
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Marketers, Social Media, Barriers And Methods – eMarketer Report

by | posted: September 3, 2009
Social Media as a Marketing tool is still quite new with people still trying to work out optimum expenditure on the medium and discussing the probability of fixing analytics on the medium. How much impact...
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Virgin Mobile and Yahoo present ROCKATHON

by | posted: May 26, 2009
Virgin Mobile, in partnership with Yahoo and Planet M are attempting a rocking feat! 100 hours of live music – Rockathon! The event titled ‘The 24×7 Rockathon’ is being performed...
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Social Media Adds That Spunk Missing in Traditional Market Research

by | posted: May 5, 2009
While talking about Social Media to clients and friends I often pitch the completeness of the medium in terms of marketing. Social Media distinguishes itself from other marketing methods on the web because...
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Social Media – Its Power, ROI & Marketing

by | posted: March 25, 2009
For sure, Social Media has exploded and has helped online businesses to a great extent. Just a simple search on Twitter would reveal you the plethora of social media enthusiasts in the world who earn their...
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pepperjamMobile powered by M3 Mobile – A Joint Venture for One-Stop Internet and Mobile Marketing Solutions

by | posted: August 5, 2008
      In an effort to consolidate their offerings of search engine marketing into a more robust company, the internet and affiliate marketing agency, PepperJam, and a full service mobile...
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Industry Movements: Pratap Bose Quits O&M And All Set To Join Mudra (Via WATJob.com)

by | posted: June 11, 2008
Pratap Bose, CEO, Ogilvy & Mather India, has moved on. Bose reveals that he is all set to join Mudra as its Chief Operating Officer. Bose had been with Ogilvy for the last 15 years, in varying capacities...
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Travelguru To TAP The Long Tail Of Blogs & Websites Through An Affiliate Program

by | posted: January 30, 2008
  Sometime back Travelguru had gone for shopping and bought desiya.com. This deal helped travelguru to build a strong base in UK. Google’s partnership with HolidayIQ simplified the search...
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“Sunday” – The Movie Ties Up With Mauj Mobile

by | posted: January 25, 2008
    Mauj Mobiles with Eros Multimedia, has launched wallpapers, ringtones, video animation and many other such things for the first major release of the year “Sunday”. The movie stars Ajay...
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2007 Trends Show Money Shift from Traditional Media to New Media!

by | posted: December 27, 2007
Advertisers are well on the way to spend a huge percentage of their media plan on the Internet in coming years, By 2011, spending on advertisements online is expected to dominate the media plan for various...
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ICICI Prudential helps Beta No. 1

by | posted: December 20, 2007
Viral Ads are the flavor of the day. Webchutney has been making some pretty interesting virals of late. Today I came across this new one for ICICI Prudential. Themed on the bllywood movies of 1970’s...
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