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In an effort to consolidate their offerings of search engine marketing into a more robust company, the internet and affiliate marketing agency, PepperJam, and a full service mobile marketing agency, M3 Mobile, joined forces to form a very new entity, PepperJamMobile, powered by M3 Mobile, that’s intended to give advertisers a one-stop solution for internet and mobile marketing.

Pratap Bose, CEO, Ogilvy & Mather India, has moved on. Bose reveals that he is all set to join Mudra as its Chief Operating Officer. Bose had been with Ogilvy for the last 15 years, in varying capacities including heading its outdoor function for the longest time before taking over as CEO.
 
Commenting on his [...]

 
Sometime back Travelguru had gone for shopping and bought desiya.com. This deal helped travelguru to build a strong base in UK. Google’s partnership with HolidayIQ simplified the search for local hotels. Travelguru has now launched “The Travelguru Affiliate Program” (TAP) to increase its revenue.
 
 
What is TAP?
 
It is a program that offers the website and [...]

 
 
Mauj Mobiles with Eros Multimedia, has launched wallpapers, ringtones, video animation and many other such things for the first major release of the year “Sunday”. The movie stars Ajay Devgan, Arshad Warsi, Ayesha Takia and many others. Mauj Mobile in association with Kumar Mangat, the producer of Sunday,  will provide the mobile content for all [...]

Advertisers are well on the way to spend a huge percentage of their media plan on the Internet in coming years, By 2011, spending on advertisements online is expected to dominate the media plan for various product ranges.

 
 
One big trend is that the nation’s largest advertisers are shifting more of their budgets from traditional [...]

Viral Ads are the flavor of the day. Webchutney has been making some pretty interesting virals of late. Today I came across this new one for ICICI Prudential. Themed on the bllywood movies of 1970’s it has an animated Mr. Bachchan look alike talking to a doctor about his ill mother. The doctor than prescribes [...]

Innovation is supposedly the name of the game today for marketers and product developers alike. This series will deal with product innovations, their nature, how consumers possibly look at them and how an innovation can be successfully leveraged.
  
Let’s first take a look at the approach taken by firms towards innovation.
  
Too many firms today believe [...]

 
We have blogged earlier about international advertising companies looking for acquisition in India. As a follow up to that, there is news that WPP, the second-largest advertising and marketing company in the world is to buy Mumbai-based Quasar Media. Quasar Media is an online digital advertising and media company.
 

 
 
 
The internet has opened up a new [...]

Google bowls a googly to its competitors. Google is giving away prizes worth $10 millions to people who can come up with an innovative software for the company’s upcoming cell phone operating system.
 
 
By taking this initiative, google has made it clear that it is interested in capturing the wider range of market by wiping [...]