The adoption of social media is growing, and with each passing day more and more brands are jumping into the vast sea. But one thing which seems to be still missing is Market Research using social media....

Market research major IDC predicted that smartphones and tablets are in things today and their shipments will overtake PC shipment in the next 18 months, i.e. precisely by June 2012. And that could literally...

While talking about Social Media to clients and friends I often pitch the completeness of the medium in terms of marketing. Social Media distinguishes itself from other marketing methods on the web because...

The Nielsen Company (formerly AC Nielsen), has launched its Nielsen Online’s services in India. The company is an independent measurement and analysis of online audiences, consumer behaviour and...

Analytics have resulted in the optimization of blogs, shopping sites, and other e- commerce sites alike. While the benefits of analytics have been enjoyed over the Internet, similar kinds of analytics...