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Social Media Adds That Spunk Missing in Traditional Market Research
When I found this interview on Marketing Sherpa with J.D. Power and Associates I was immediately interested. J.D. Power and Associates as most of you might know is a market research firm and have been using social media for data mining and according to them it offers a comprehensive and often a truer picture than traditional research.
A Look at Nielsen’s Foray in to Online Research in India
The Nielsen Company (formerly AC Nielsen), has launched its Nielsen Online’s services in India. The company is an independent measurement and analysis of online audiences, consumer behaviour and advertising firm. Nielsen Online will launch two of its services AdRelevance and Market Intelligence in India out of its 11 odd online research services.
Bridging the World of Technology Metrics and Real World Metrics for Retail Optimization
Analytics have resulted in the optimization of blogs, shopping sites, and other e- commerce sites alike. While the benefits of analytics have been enjoyed over the Internet, similar kinds of analytics have failed to really percolate into the real World.
True – there may be what one may call ‘retail scanners’ where cameras may be strategically [...]