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Using Social Media For Market Research: Can They Merge?
The adoption of social media is growing, and with each passing day more and more brands are jumping into the vast sea. But one thing which seems to be still missing is Market Research using social media....
Smartphones And Tablets Will Overshadow Computers In 2012
Market research major IDC predicted that smartphones and tablets are in things today and their shipments will overtake PC shipment in the next 18 months, i.e. precisely by June 2012. And that could literally...
Social Media Adds That Spunk Missing in Traditional Market Research
While talking about Social Media to clients and friends I often pitch the completeness of the medium in terms of marketing. Social Media distinguishes itself from other marketing methods on the web because...
A Look at Nielsen’s Foray in to Online Research in India
The Nielsen Company (formerly AC Nielsen), has launched its Nielsen Online’s services in India. The company is an independent measurement and analysis of online audiences, consumer behaviour and...
Bridging the World of Technology Metrics and Real World Metrics for Retail Optimization
Analytics have resulted in the optimization of blogs, shopping sites, and other e- commerce sites alike. While the benefits of analytics have been enjoyed over the Internet, similar kinds of analytics...

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