Real Estate Portal iProperty.com has unveiled an exclusive section meant for NRI’s. Presently, the site has projects spread across 14 metros. A while ago a similar initiative was launched by MagicBricks. Such websites seem to have realized the potential in offering quality listings to people who cannot scout for properties personally. NRIs either rely on agents or in this cases reality websites....

Nestoria, a vertical search engine for property has revealed in a blog post that its India website – http://www.nestoria.in/ – has gone live. Nestoria is owned by Lokku Limited, a privately funded London based team that works with partners across EU, Australia, Brazil and now India. The Indian edition of the website was soft launched in December but officially went live some hours ago. On...

ViziSense, an online traffic measurement service for Indian markets has released Traffic stats for October. The Data top-lines the growth registered by portals mostly frequented by Indian netizens. All growth figures are based on M-o-M (Month-on-Month) stats. Overall reach: Google has 70 percent reach in the Indian market closely followed by Yahoo at 59%. Orkut registered 36.5% reach, YouTube...

In this recap we shall look at the other two key online classifieds segments besides for jobs and matrimony and they are property and cars. Both property and cars have been fairly nascent in their growth stage all throughout 2008. But they have also seen consolidation, investments and expansions as well. The major players in the online property scene are 99acres.com (Infoedge), Indiaproperty (ConsimInfo),...

There have been a plethora of virals launched recently and in my view the bollywood hook is being overused in these virals and a lack of innovation in concept is seen in some. This is an attempt to review three online virals separate the men from the boys and label them the good, the bad and the “f”ugly respectively! Read on.. The Good Milan Ki Khatir – Center Fresh Viral (www.centerfresh.in) This...

IPGA Limited which runs the iProperty.com group of property websites acquired Indian property major RealAcres (Horizon Infoventures) for a reported AUD 5 million (around 18.8 crores in Indian Rupees). The acquisition of RealAcres.com sees iProperty.com adds to its market-leading online property operations in Singapore, Malaysia, Hong Kong, Taiwan and the Philippines, and represents its latest in a...

Makaan.com a part of the People Interactive (that owns Shaadi, Fropper, Mauj, and of course Makaan) is apparently working on another viral marketing activity. Just heard from reliable sources at People Interactive that Makaan is doing a viral similar to the one it launched in March this year.   We had criticized the earlier viral for its clichéd concept (the standard Sachin –Amitabh – Bollywood...