Madhouse is one of China’s leading Mobile Marketing Companies. They are now making their India debut to cater to the rising demand in India for innovative customized mobile marketing solutions. Madhouse has experience in providing brands and advertising agencies the most comprehensive mobile marketing service. India has 850 million mobile phone subscribers which is a huge number and the company...

Seventymm the first funded dvd rental company which recently acquired madhouse another dvd rental company has now gone for a site revamp after being in existence for over a year. Along with the new look it has also started a community for its movie buff users. Supporting the introduction of community features CEO of Raghav Kher said, “We have always believed in creating a community of movie lovers....

  We recently covered a story on Madhouse being acquired by Seventymm, In continuation with the same we spoke to Sameer Guglani, the then CEO and Founder of Madhouse and now the Vice President -Corporate Strategy of seventymm. He gives us a peek into the reasons behind the acquisition and discusses the path ahead for seventymm. Q1) Was there any particular reasons/synergies to sellout to seventymm? Given...

Well the dvd rental business has shown the first signs of consolidation. Seventymm has acquired 100 per cent equity of the New Delhi-based Madhouse for an undisclosed amount. This is probably because of the fact that Madhouse had a good network in the delhi and gurgaon belt and also had a good team backing it. We had also covered the reason why the band of angels had funded Madhouse for 1.05 crores. This...