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With the IPL hitting a sweet spot as far as the TV Ratings are concerned, and ShahRukh Khan’s Kolkatta Knight Riders being the media darlings, after their glamour combined with the best quality cricket that one has seen in the tournament, they seem geared up (with their golden pads) to take on the Online World as well.
 
 
 
As [...]

The IPL kicks off today and in what seems to be a coordinated buzz generating PR strategy across media, Live Current Media has been given the exclusive rights to the IPL Portal.
 
 
So Live Current media will operate IPLT20.com and BCCI.tv. LCM will effectively pay $5M per year for the exclusive online rights to official photos, video footage, live [...]