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Reference web to incremental web - people are contributing a lot more to the web. They do not only use it as a source of reference.
W3 to N3 – www to now, new, near.
Text to Rich Media
Search to Subscriptions – Interests can be subscribed to and information will come
Advertising to Invertising – Advertising getting [...]

In the previous 2 parts we briefly touched upon branding innovation and how that is essential to the longevity and revenue capitalization capability of an innovation. We also touched upon the dangers of over branding innovation. Let’s now get back to the product development aspect and try and dwell further into the World of Generic Benefits.
 
 
In today’s post I [...]

Innovation is supposedly the name of the game today for marketers and product developers alike. This series will deal with product innovations, their nature, how consumers possibly look at them and how an innovation can be successfully leveraged.
  
Let’s first take a look at the approach taken by firms towards innovation.
  
Too many firms today believe [...]