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Five Industry Players Answer WATBlog On Where Mobile Search Is Headed In India?

Recently Affle announced a tie up with Airtel on the sms search front with its SMS 2.0 product which would be powering the sms search on Airtel. We felt there was a need to get a sense where this Industry i.e. the mobile search space was headed be it sms search or search via mobile [...]

Updated: MapmyIndia Ties Up With Ford & Targets 1 Million+ Sales Of Navigator Device In 3 Years

Updated: MapmyIndia Ties Up With Ford & Targets 1 Million+ Sales Of Navigator Device In 3 Years

Updated: MapmyIndia has now tied up with Ford. The MapmyIndia Navigator is now included with the Navi Gear package of Ford Endeavour and it is also offered as a new accessory feature available at all authorized Ford dealerships across India, which can be fitted on all Ford vehicle range, including the Ford Fiesta, Ikon, Fusion [...]

Know Where That Friend Of Yours Is Located. Now! Presenting Yahoo Fire Eagle

Know Where That Friend Of Yours Is Located. Now! Presenting Yahoo Fire Eagle

Fire Eagle is a technology from Yahoo that lets you update your info about your location through your mobile or web, and share that information with many other web/mobile apps. For example, you can update the information about your whereabouts on Fire Eagle, and your friends can view it. May be, you can catch up [...]

Reliance Invests in US Social Networking Portal Whrrl.com – Looking Strongly at Location Based Services

Reliance Invests in US Social Networking Portal Whrrl.com – Looking Strongly at Location Based Services

Reliance Technology Ventures Ltd. has invested in a US Based Social Network, which specializes in location based aggregation and services. What does this investment mean strategically? How does this coincide with the launch of Big Maps? Will Yatra, another RTVL Venture be tied in? We try and put the pieces together and get some stuff from the guys at RTVL.

Broad Advertising Models in India for Mobile

SMS Based Ads – Plain SMS Texts Coming as Ads and Offers. They are extremely annoying and over time users become blind-sided. Within SMS ads there are new innovations such as Click to call etc – check more on Yahoo!’s mobile advertising strategy on this video.
 
SMS Based Contests – Inviting responses and getting users on mailer [...]

A Look at Yulop’s City Events - An Online Events Platform. A few insights into how it can be coupled with LBS

Yulop, a Banglore focussed vertically structured search engine has just launched CityEvents an online events platform for its pilot city.
 

 
 
Yulop plans to provide “in-depth event information on present and future events” for people in Bangalore, said Sridhar G, CEO, Yulop.
 

 
 
While part of this is not too impressive, because it’s simple geo tagging, there [...]

Convert your Laptop into a Navigation Device

SatGuide, India’s 1st GPS Navigation Systems Provider now sells a GPS enabled Bluetooth Reciever that can convert your laptop into a Navigation Device.
 
 
“When an individual is planning to travel outside his/her office or to another city, SatGuide’s laptop and desktop version can help improve his/her efficiency by at least 15% during the trip,” Sat Guide said.
 
 
SatGuide [...]

Now get Paid to Listen to Ads on Your Mobile Phone

Now get Paid to Listen to Ads on Your Mobile Phone

Mobile Phone subscriptions in India recently crossed 260 Million in India making it the 2nd largest mobile market in the World. Everyone in Mobile has been grappling with revenue models.
 
 
The telecom providers in India currently on an average make about $7 per subscriber. They are looking at newer ways to drive up that figure. They [...]