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We had blogged about the launch of Lastminuteinventory.com a media selling portal for unused inventory that can be sold online in real time. Dentsu media the company behind lastminuteinventory is now gearing up to launch its services full fledged in the coming months.
They have roped in Aditya Ray as CEO and Chief evangelist for lastminuteinventory.com. Aditya had this to say about [...]

Media selling and media buying be it print, tv, outdoor or online media has always been the crux of the revenue model across all media’s. Leaving aside subscription based models advertising is still the most profitable model that makes most of these media earn their bread, butter and sometimes jam.
So inorder to make sure that media [...]