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Reliance’s Online Ad MarketPlace ‘Kyphy’ To Launch Soon – An Adbrite Clone?
Trust Reliance Entertainment (Now Reliance Big Entertainment Ltd – RBEL) to get into everything! So they first created properties and spend millions of dollars on them think Bigadda.com, Zapak.com, and BigFlix.com! And now they realized that they need to monetize them and there was no consolidated way of reaching the advertiser and closing advertising deals. [...]