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Vdopia Raises $4 Million From Nexus Venture Partners, Appoints New CEO
Its raining on Indian deal street as VC investments have started to see uptick. In a latest move Vdopia has secured $4 million in series-A funding from Nexus Venture Partners. Last year there were rumors about nexus chipping in the money but it was never confirmed.
The funding is amid different monetization tie-ups garnered by Vdopia in recent [...]
Komli Ties Up With Artivision – To Work With Ogilvy On Online Video Monetization
Komli Media an ad network which has constantly been in the news for various tie ups and initiatives. Recently we had covered its foray into video advertising. Komli has now partnered with Artivision to introduce advertising solutions for online video content publishers in the Indian market.
One of the first clients for this alliance would be [...]
Komli launches Video Ad Network – Video Ad Network Challenges In India
Advertising networks based in India are clearly on an expansion spree as they are trying to enable online advertising through varied channels. Komli, being no different has launched an Online Video advertising network to enable advertisers to place video banner ads through its partner sites.
In the first phase of launch Komli would only [...]
Komli’s Vizisense Launches Online Media Planning Tool – MediaMix
Komli Media an ad network backed by VC’s lIke DFJ, Nexus and Helion which had earlier launched an online traffic measurement and metric tool in vizisense.com has now extended that product to include online media planning tool called Mediamix. We had predicted this when they had launched Vizisense late last year.
Mediamix Screenshot (click to enlarge)
This [...]
Komli Hires New COO In Prashant Mehta from Yahoo India
Prashant Mehta has been appointed as the COO at Komli. He will be responsible for the strategic and operational leadership of Komli Media’s overall business operations including sales, product development, engineering, marketing and business development.
Prashant has spent eight years at Yahoo! Inc., where he was most recently Vice President and Head of Monetization for Yahoo!’s [...]
Recap 2008: Online Ad Networks In India
2009 can be termed as the year of the rise of the ad networks. This year many new ad networks were launched as well as some big deals were cracked in the adnetwork space. There was a lot of money via funding pumped into this space as well. Then by the end of the year [...]
Tie Ups Update: Komli – PointRoll / Ibibo – YashRaj / 7 Seas – Greystripe
With the slowdown coming in thick and fast tie ups seems to be the mantra to keep adding value to one’s offering without adding costs. There are three tie ups update in this post.. So check out who all are tying the business knot!
Komli ties up with PointRoll for Rich media ads
Komli Media seems [...]
A Look At Traffic Measurement Tools & How They Measure Up Against Each Other
So Komli today morning announced the launch of their free traffic measurement tool vizisense soon after they tied up with Vizu an ad measurement company based out of the US. Of recently, traffic measurement has come into focus with multiple free tools being available in the market for anyone to measure the traffic of a [...]
NewsCorp Launches .FoxNetworks.. One more to over a Dozen Ad Networks in India
Fox Interactive which is the digital arm of News Corp has launched its online ad network in India called .FoxNetworks. The company has roped in Pooja Puri who recently quit hindustan times as national director, sales.
Ad networks are a dime a dozen (check list below) in the Indian market and a consolidation or shut [...]
Komli Ties Up With Brand Ad Measurement Firm Vizu
Komli Media the adnetwork funded by VC’s like DFJ, Helion and Nexus Capital has tied up with an international online brand advertising measurement system provider Vizu. According to this tie up Komli Media will exclusively deliver Vizu’s Ad Catalyst technology in India.
Vizu serves brands like Burger King, Polaroid, Warner Bros and Hilton in the US. [...]
Komli Launches Technology Channel For Advertisers.. Is Komli Confused?
Komli.com the India focussed DFJ backed ad network that recently came out with a report on online users and their demographics has now announced a exclusive channel for technology advertisers. In the same report it had the demographics of users who visit technology sites. Here are some demographic charts from that survey:
The most interesting statistic [...]
Ad Networks Mushrooming All Over.. What does this mean for Publishers, Advertisers & Users?
‘Ad Networks’ a term that thats been around since advertising hit the internet big time as far as revenues are concerned. There have been models like adbrite (marketplace) and kontera (in-text) and ofcourse the google publisher network which have made google the billion dollar giant that it is currently.
India caught on to the ad network [...]
Komli To Sell Banners on EBay! More Ad Networks To Crop Up..
Komli has cracked the deal of its life as an ad network. Ebay India the ecommerce auctions giant has roped in komli to sell ad space on its site. In the US, eBay has a tie-up with Yahoo to sell text and graphical ad inventory on its US site, eBay.com. Currently Ebay’s Indian site also [...]
WATShow Episode 13 – Amar Goel – Komli.com Founder – Talks About PubMatic & VC Funding!
WATShow is Back! This week we bring you gyaan from the recently funded startup Komli.com’s (An Ad Network which also owns Pubmatic.com) Founder & CEO Amar Goel. Amar spoke about the following
What is Pubmatic?
What is the Revenue Model of Pubmatic?
What do Venture Capitalists look for in Entrepreneurs?
Check the WATShow out below (Turn your Speakers ON)
Hope [...]
Yahoo Launches Behavioural Ad Targeting
We had mentioned before that Yahoo was to roll out its own behavioural advertising platform and it has done so now. The behavioral targetting of ads by Yahoo have been around since the year 2000 but it was recently in year 2006 when the same was upgraded with better technology in the US.
Komli was one [...]