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Komli Launches Technology Channel For Advertisers.. Is Komli Confused?

Komli Launches Technology Channel For Advertisers.. Is Komli Confused?

Komli.com the India focussed DFJ backed ad network that recently came out with a report on online users and their demographics has now announced a exclusive channel for technology advertisers. In the same report it had the demographics of users who visit technology sites. Here are some demographic charts from that survey:

The most interesting statistic [...]

Ad Networks Mushrooming All Over.. What does this mean for Publishers, Advertisers & Users?

Ad Networks Mushrooming All Over.. What does this mean for Publishers, Advertisers & Users?

‘Ad Networks’ a term that thats been around since advertising hit the internet big time as far as revenues are concerned. There have been models like adbrite (marketplace) and kontera (in-text) and ofcourse the google publisher network which have made google the billion dollar giant that it is currently.
 
 
India caught on to the ad network [...]

Komli To Sell Banners on EBay! More Ad Networks To Crop Up..

Komli has cracked the deal of its life as an ad network. Ebay India the ecommerce auctions giant has roped in komli to sell ad space on its site.  In the US, eBay has a tie-up with Yahoo to sell text and graphical ad inventory on its US site, eBay.com. Currently Ebay’s Indian site also [...]

WATShow Episode 13 - Amar Goel - Komli.com Founder - Talks About PubMatic & VC Funding!

WATShow is Back! This week we bring you gyaan from the recently funded startup Komli.com’s (An Ad Network which also owns Pubmatic.com) Founder & CEO Amar Goel. Amar spoke about the following
What is Pubmatic?
What is the Revenue Model of Pubmatic?
What do Venture Capitalists look for in Entrepreneurs?
Check the WATShow out below (Turn your Speakers ON)

http://www.youtube.com/watch?v=w0Gh1pfnP78

Hope [...]

Yahoo Launches Behavioural Ad Targeting

We had mentioned before that Yahoo was to roll out its own behavioural advertising platform and it has done so now. The behavioral targetting of ads by Yahoo have been around since the year 2000 but it was recently in year 2006 when the same was upgraded with better technology in the US.
 
Komli was one [...]

Online Advertising Space Hotting Up

The Indian online advertisng space is up for some hot action. We have blogged about Komli receiving $7 million in funding from investment firm Nexus Capital and co-investors Draper Fisher Jurvetson (DFJ) and Helion Ventures.
 
Komli has clients such as naukri.com, MakeMyTrip.com and Times Group. The Komli Performance Network and the Komli Premium Network are [...]

Funding Updates: Komli & StudyPlaces Raise 7 Million $ & 3 Million Each!

Its just been a week since the new year started and already the money seems to be pouring in when it comes to online startups. Million dollar funding news has almost become the norm in the internet and mobile circles. So here are two more updates on who got funded by whom and what it [...]

Exclusive: Percept Knorigin to launch its own Ad Network - Adchakra.com

Well you read it first here! I just dug up this when i bumped into this company blog by adchakra.net which looked like an upcoming ad network with services for both publishers and advertisers. On digging a little deeper I realised that this ad network is actually owned by Percept Knorigin the recently launched agency [...]

Komli launched Ad network aggregator Pubmatic

Komli the ad network which we have written about earlier and also interviewed them before. Komli has gone ahead and introduced an innovative ad network aggregator called Pubmatic for publishers.
Pubmatic is an interface between publishers and online ad networks. i.e. it helps publishers manage the inventory of online ads served up from partner ad networks, via [...]

WATBlogs’ Exclusive Interview on Online Advertising with Komli’s Business Head.

With Online Advertising eating the larger pie in online revenue for most companies, here is an Interview with Komli’s Business Head - Akshay Garg on Online Advertising. He replies candidly to the Indian Online advertising, its evolution, use of social media for advertising and future of online advertising.
Q1) what is your take on Indian Online [...]

VC money overflowing in internet and mobile sectors..

Just read these numbers from an article and it seems like VC money is overflowing.. In 2006, venture capitalists (VCs) struck 30 deals worth a total of $200 million most of which went into Internet and mobile phones that are expected to boom in India. In comparison, VCs invested a total of only $36 million in [...]