There’s been quite a bit of talk in the international community with respect to Facebook Fan Pages. On one level they are the ideal example of decentralized Social Media Branding.   TechCrunch did...

After creating zones for the Kolkatta Knight Riders and a Game Based on Ishant Sharma, Zapak has also launched ZapakCricket.com.    All of Zapak’s cricket games are available on Zapak Cricket....

Zapak Digital Entertainment is looking at merchandising as a way to to push growth. The gameplan is to launch merchandise around the various games on offer. It’s not clear if those games will include...

Zapak.com has announced a special gaming destination for kids called ‘Zapak Kids’, which is targeted at kids up to 14 years of age. This segment contributes almost 25 per cent of the traffic on...